Coverart for item
The Resource Millennials with kids : marketing to this powerful and surprisingly different generation of parents, Jeff Fromm and Marissa Vidler

Millennials with kids : marketing to this powerful and surprisingly different generation of parents, Jeff Fromm and Marissa Vidler

Label
Millennials with kids : marketing to this powerful and surprisingly different generation of parents
Title
Millennials with kids
Title remainder
marketing to this powerful and surprisingly different generation of parents
Statement of responsibility
Jeff Fromm and Marissa Vidler
Creator
Contributor
Subject
Language
eng
Summary
While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products; promote purpose beyond the bottom line; cultivate shareability; democratize customer experience; integrate technology; develop content-driven campaigns that speak to Millennials. A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household - and connect with these critical consumers in the complex participation economy
Cataloging source
DLC
Dewey number
658.8
Index
index present
LC call number
HF5415.332.Y66
LC item number
F763 2015
Literary form
non fiction
Nature of contents
bibliography
Label
Millennials with kids : marketing to this powerful and surprisingly different generation of parents, Jeff Fromm and Marissa Vidler
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 203-210) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Spotlight on millennial dads
Control code
ocn898909990
Dimensions
24 cm
Extent
xiv, 224 pages
Isbn
9780814436585
Lccn
2015009454
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)898909990
Label
Millennials with kids : marketing to this powerful and surprisingly different generation of parents, Jeff Fromm and Marissa Vidler
Publication
Bibliography note
Includes bibliographical references (pages 203-210) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Spotlight on millennial dads
Control code
ocn898909990
Dimensions
24 cm
Extent
xiv, 224 pages
Isbn
9780814436585
Lccn
2015009454
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)898909990

Library Locations

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