Coverart for item
The Resource Marketing demystified : a self-teaching guide, Donna Anselmo

Marketing demystified : a self-teaching guide, Donna Anselmo

Label
Marketing demystified : a self-teaching guide
Title
Marketing demystified
Title remainder
a self-teaching guide
Statement of responsibility
Donna Anselmo
Creator
Subject
Language
eng
Summary
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results
Cataloging source
UKM
http://library.link/vocab/creatorName
Anselmo, Donna
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.A647 2010
Literary form
non fiction
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Marketing
Label
Marketing demystified : a self-teaching guide, Donna Anselmo
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Principles of integrated marketing principles -- Principles of branding -- Elements of a strategic marketing plan -- Applying marketing research -- Positioning brands, products, and services -- Placement strategies -- Pricing and profitability -- Incorporating people and culture -- Promoting products and services -- Marketing in a digital world -- Planning a marketing campaign -- Advertising and media planning -- Organizing a public relations effort -- Loyalty strategies for customer retention -- Managing a marketing team -- Managing expectations -- Integrating ethics, morality, and social responsibility -- Developing a marketing budget -- Evaluating marketing performance
Control code
ocn466353571
Dimensions
24 cm
Extent
xix, 379 pages
Isbn
9780071713917
Lccn
2010283375
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) o466353571
  • (OCoLC)466353571
Label
Marketing demystified : a self-teaching guide, Donna Anselmo
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Principles of integrated marketing principles -- Principles of branding -- Elements of a strategic marketing plan -- Applying marketing research -- Positioning brands, products, and services -- Placement strategies -- Pricing and profitability -- Incorporating people and culture -- Promoting products and services -- Marketing in a digital world -- Planning a marketing campaign -- Advertising and media planning -- Organizing a public relations effort -- Loyalty strategies for customer retention -- Managing a marketing team -- Managing expectations -- Integrating ethics, morality, and social responsibility -- Developing a marketing budget -- Evaluating marketing performance
Control code
ocn466353571
Dimensions
24 cm
Extent
xix, 379 pages
Isbn
9780071713917
Lccn
2010283375
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) o466353571
  • (OCoLC)466353571

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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