Coverart for item
The Resource Marketing ROI : the path to campaign, customer, and corporate profitability, James Lenskold

Marketing ROI : the path to campaign, customer, and corporate profitability, James Lenskold

Label
Marketing ROI : the path to campaign, customer, and corporate profitability
Title
Marketing ROI
Title remainder
the path to campaign, customer, and corporate profitability
Statement of responsibility
James Lenskold
Title variation
Marketing 'Return On Investment'
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Lenskold, James
Dewey number
658.15/54
Illustrations
illustrations
Index
index present
LC call number
HG4028.C4
LC item number
L397 2003
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Capital investments
  • Rate of return
  • Profit
  • Capital investments
  • Profit
  • Rate of return
  • Inversiones de capital
  • Tasa de utilidades
  • Ganancias
Label
Marketing ROI : the path to campaign, customer, and corporate profitability, James Lenskold
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Profit dynamics and key principles
  • PART III. APPLYING MARKETING ROI
  • Applying marketing ROI
  • Adopting the marketing ROI process
  • Managing corporate-level profitability
  • Managing customer profitability
  • Customer pathing strategies
  • Managing campaign profitability
  • Measurement process
  • Strategic profit management
  • PART I. UNDERSTANDING ROI PRINCIPLES
  • Implementation process
  • Profit is the goal, ROI is the measure
  • Getting the ROI basics
  • Marketing ROI is different
  • More measurable than ever
  • Marketing ROI process
  • PART II. BUILDING THE ROI FORMULA
  • Measuring return on investment
Control code
ocm51553350
Dimensions
24 cm
Extent
xiv, 268 pages
Isbn
9780071413633
Lccn
2003001407
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) o51553350
  • (OCoLC)51553350
Label
Marketing ROI : the path to campaign, customer, and corporate profitability, James Lenskold
Link
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Profit dynamics and key principles
  • PART III. APPLYING MARKETING ROI
  • Applying marketing ROI
  • Adopting the marketing ROI process
  • Managing corporate-level profitability
  • Managing customer profitability
  • Customer pathing strategies
  • Managing campaign profitability
  • Measurement process
  • Strategic profit management
  • PART I. UNDERSTANDING ROI PRINCIPLES
  • Implementation process
  • Profit is the goal, ROI is the measure
  • Getting the ROI basics
  • Marketing ROI is different
  • More measurable than ever
  • Marketing ROI process
  • PART II. BUILDING THE ROI FORMULA
  • Measuring return on investment
Control code
ocm51553350
Dimensions
24 cm
Extent
xiv, 268 pages
Isbn
9780071413633
Lccn
2003001407
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) o51553350
  • (OCoLC)51553350

Library Locations

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      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
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