The Resource Liking Ike : Eisenhower, advertising, and the rise of celebrity politics, David Haven Blake
Liking Ike : Eisenhower, advertising, and the rise of celebrity politics, David Haven Blake
Resource Information
The item Liking Ike : Eisenhower, advertising, and the rise of celebrity politics, David Haven Blake represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.This item is available to borrow from 1 library branch.
Resource Information
The item Liking Ike : Eisenhower, advertising, and the rise of celebrity politics, David Haven Blake represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.
This item is available to borrow from 1 library branch.
- Summary
-
- Describes the role of advertising agencies during the Eisenhower presidential campaigns in enlisting the appearance of celebrities to boost the appeal of the candidate, the beginning of a political strategy that continues to the present day
- "Liking Ike reveals the prominent role that celebrities and advertising agencies played in Dwight Eisenhower's presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the broad-based support that had eluded Republicans for twenty years. While we often think of John F. Kennedy and his Rat Pack entourage as the beginning of presidential glamour in the United States, celebrities from Ethel Merman and Irving Berlin to Jimmy Stewart and Helen Hayes regularly appeared in Eisenhower's campaigns. Ike's political career was so saturated with stardom that opponents from the right and left accused him of being a glamour candidate. Author David Haven Blake tells the story of how Madison Avenue executives strategically brought celebrities into the political process. Based on original interviews and long neglected archival materials, Liking Ike explores the changing dynamics of celebrity politics as Americans adjusted to the television age. By the 1920s, entertainers were routinely drawing publicity to their favorite candidates, but with the rise of television and mass advertising, political advisers began to professionalize the way that celebrities brought attention to presidential campaigns. In meetings, memos, and television scripts, they charted a strategy for leavening political programming with celebrity interviews, musical performances, and elaborate television spectaculars. Commentators worried about the seemingly superficial values that television had introduced to political campaigns, and writers, filmmakers, and fellow politicians criticized the influence of glamour and publicity. But despite these complaints, Eisenhower's legacy would live on in the subsequent careers of John F. Kennedy and Ronald Reagan-and, ultimately, provide a template for the presidential campaigns of Barack Obama, John McCain, Donald Trump, and Hillary Clinton."--Book jacket
- Language
- eng
- Extent
- xiv, 281 pages
- Contents
-
- Introduction: Eisenhower, televised and memorialized
- Ike day
- Riding the Roosevelt Special
- The Coriolanus candidate
- The spectacle campaign
- Cornflakes
- Madly for Adlai
- The biggest fan in the world
- Happy birthday, Mr. President
- Conclusion: The glamour republic
- Isbn
- 9780190278182
- Label
- Liking Ike : Eisenhower, advertising, and the rise of celebrity politics
- Title
- Liking Ike
- Title remainder
- Eisenhower, advertising, and the rise of celebrity politics
- Statement of responsibility
- David Haven Blake
- Subject
-
- Celebrities -- Political activity -- United States -- History -- 20th century
- Eisenhower, Dwight D, 1890-1969
- Eisenhower, Dwight D., (Dwight David), 1890-1969
- Eisenhower, Dwight D., (Dwight David), 1890-1969
- HISTORY -- United States -- 20th Century
- History
- POLITICAL SCIENCE -- History & Theory
- Political culture
- Political culture -- United States -- History -- 20th century
- 1900-1999
- Presidents -- Election
- Presidents -- United States -- Election -- 1952
- Presidents -- United States -- Election -- 1956
- SOCIAL SCIENCE -- Media Studies
- United States
- United States -- Politics and government -- 1953-1961
- Wahlkampf
- Politics and government
- Celebrities -- Political activity
- Language
- eng
- Summary
-
- Describes the role of advertising agencies during the Eisenhower presidential campaigns in enlisting the appearance of celebrities to boost the appeal of the candidate, the beginning of a political strategy that continues to the present day
- "Liking Ike reveals the prominent role that celebrities and advertising agencies played in Dwight Eisenhower's presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the broad-based support that had eluded Republicans for twenty years. While we often think of John F. Kennedy and his Rat Pack entourage as the beginning of presidential glamour in the United States, celebrities from Ethel Merman and Irving Berlin to Jimmy Stewart and Helen Hayes regularly appeared in Eisenhower's campaigns. Ike's political career was so saturated with stardom that opponents from the right and left accused him of being a glamour candidate. Author David Haven Blake tells the story of how Madison Avenue executives strategically brought celebrities into the political process. Based on original interviews and long neglected archival materials, Liking Ike explores the changing dynamics of celebrity politics as Americans adjusted to the television age. By the 1920s, entertainers were routinely drawing publicity to their favorite candidates, but with the rise of television and mass advertising, political advisers began to professionalize the way that celebrities brought attention to presidential campaigns. In meetings, memos, and television scripts, they charted a strategy for leavening political programming with celebrity interviews, musical performances, and elaborate television spectaculars. Commentators worried about the seemingly superficial values that television had introduced to political campaigns, and writers, filmmakers, and fellow politicians criticized the influence of glamour and publicity. But despite these complaints, Eisenhower's legacy would live on in the subsequent careers of John F. Kennedy and Ronald Reagan-and, ultimately, provide a template for the presidential campaigns of Barack Obama, John McCain, Donald Trump, and Hillary Clinton."--Book jacket
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Blake, David Haven
- Dewey number
- 306.2097309/045
- Illustrations
- illustrations
- Index
- index present
- LC call number
- E835
- LC item number
- .B53 2016
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Eisenhower, Dwight D.
- Eisenhower, Dwight D.
- Eisenhower, Dwight D
- United States
- Political culture
- Presidents
- Presidents
- Celebrities
- HISTORY
- POLITICAL SCIENCE
- SOCIAL SCIENCE
- Celebrities
- Political culture
- Politics and government
- Presidents
- United States
- Wahlkampf
- Label
- Liking Ike : Eisenhower, advertising, and the rise of celebrity politics, David Haven Blake
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction: Eisenhower, televised and memorialized -- Ike day -- Riding the Roosevelt Special -- The Coriolanus candidate -- The spectacle campaign -- Cornflakes -- Madly for Adlai -- The biggest fan in the world -- Happy birthday, Mr. President -- Conclusion: The glamour republic
- Control code
- ocn933765422
- Dimensions
- 25 cm
- Extent
- xiv, 281 pages
- Isbn
- 9780190278182
- Isbn Type
- (cloth)
- Lccn
- 2015049035
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- (Sirsi) i9780190278182
- (OCoLC)933765422
- Label
- Liking Ike : Eisenhower, advertising, and the rise of celebrity politics, David Haven Blake
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction: Eisenhower, televised and memorialized -- Ike day -- Riding the Roosevelt Special -- The Coriolanus candidate -- The spectacle campaign -- Cornflakes -- Madly for Adlai -- The biggest fan in the world -- Happy birthday, Mr. President -- Conclusion: The glamour republic
- Control code
- ocn933765422
- Dimensions
- 25 cm
- Extent
- xiv, 281 pages
- Isbn
- 9780190278182
- Isbn Type
- (cloth)
- Lccn
- 2015049035
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- (Sirsi) i9780190278182
- (OCoLC)933765422
Subject
- Celebrities -- Political activity -- United States -- History -- 20th century
- Eisenhower, Dwight D, 1890-1969
- Eisenhower, Dwight D., (Dwight David), 1890-1969
- Eisenhower, Dwight D., (Dwight David), 1890-1969
- HISTORY -- United States -- 20th Century
- History
- POLITICAL SCIENCE -- History & Theory
- Political culture
- Political culture -- United States -- History -- 20th century
- 1900-1999
- Presidents -- Election
- Presidents -- United States -- Election -- 1952
- Presidents -- United States -- Election -- 1956
- SOCIAL SCIENCE -- Media Studies
- United States
- United States -- Politics and government -- 1953-1961
- Wahlkampf
- Politics and government
- Celebrities -- Political activity
Genre
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/Liking-Ike--Eisenhower-advertising-and-the/WdVOXtOHhU8/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/Liking-Ike--Eisenhower-advertising-and-the/WdVOXtOHhU8/">Liking Ike : Eisenhower, advertising, and the rise of celebrity politics, David Haven Blake</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
