Coverart for item
The Resource Liking Ike : Eisenhower, advertising, and the rise of celebrity politics, David Haven Blake

Liking Ike : Eisenhower, advertising, and the rise of celebrity politics, David Haven Blake

Label
Liking Ike : Eisenhower, advertising, and the rise of celebrity politics
Title
Liking Ike
Title remainder
Eisenhower, advertising, and the rise of celebrity politics
Statement of responsibility
David Haven Blake
Creator
Author
Subject
Genre
Language
eng
Summary
  • Describes the role of advertising agencies during the Eisenhower presidential campaigns in enlisting the appearance of celebrities to boost the appeal of the candidate, the beginning of a political strategy that continues to the present day
  • "Liking Ike reveals the prominent role that celebrities and advertising agencies played in Dwight Eisenhower's presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the broad-based support that had eluded Republicans for twenty years. While we often think of John F. Kennedy and his Rat Pack entourage as the beginning of presidential glamour in the United States, celebrities from Ethel Merman and Irving Berlin to Jimmy Stewart and Helen Hayes regularly appeared in Eisenhower's campaigns. Ike's political career was so saturated with stardom that opponents from the right and left accused him of being a glamour candidate. Author David Haven Blake tells the story of how Madison Avenue executives strategically brought celebrities into the political process. Based on original interviews and long neglected archival materials, Liking Ike explores the changing dynamics of celebrity politics as Americans adjusted to the television age. By the 1920s, entertainers were routinely drawing publicity to their favorite candidates, but with the rise of television and mass advertising, political advisers began to professionalize the way that celebrities brought attention to presidential campaigns. In meetings, memos, and television scripts, they charted a strategy for leavening political programming with celebrity interviews, musical performances, and elaborate television spectaculars. Commentators worried about the seemingly superficial values that television had introduced to political campaigns, and writers, filmmakers, and fellow politicians criticized the influence of glamour and publicity. But despite these complaints, Eisenhower's legacy would live on in the subsequent careers of John F. Kennedy and Ronald Reagan-and, ultimately, provide a template for the presidential campaigns of Barack Obama, John McCain, Donald Trump, and Hillary Clinton."--Book jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Blake, David Haven
Dewey number
306.2097309/045
Illustrations
illustrations
Index
index present
LC call number
E835
LC item number
.B53 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Eisenhower, Dwight D.
  • Eisenhower, Dwight D.
  • Eisenhower, Dwight D
  • United States
  • Political culture
  • Presidents
  • Presidents
  • Celebrities
  • HISTORY
  • POLITICAL SCIENCE
  • SOCIAL SCIENCE
  • Celebrities
  • Political culture
  • Politics and government
  • Presidents
  • United States
  • Wahlkampf
Label
Liking Ike : Eisenhower, advertising, and the rise of celebrity politics, David Haven Blake
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: Eisenhower, televised and memorialized -- Ike day -- Riding the Roosevelt Special -- The Coriolanus candidate -- The spectacle campaign -- Cornflakes -- Madly for Adlai -- The biggest fan in the world -- Happy birthday, Mr. President -- Conclusion: The glamour republic
Control code
ocn933765422
Dimensions
25 cm
Extent
xiv, 281 pages
Isbn
9780190278182
Isbn Type
(cloth)
Lccn
2015049035
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) i9780190278182
  • (OCoLC)933765422
Label
Liking Ike : Eisenhower, advertising, and the rise of celebrity politics, David Haven Blake
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: Eisenhower, televised and memorialized -- Ike day -- Riding the Roosevelt Special -- The Coriolanus candidate -- The spectacle campaign -- Cornflakes -- Madly for Adlai -- The biggest fan in the world -- Happy birthday, Mr. President -- Conclusion: The glamour republic
Control code
ocn933765422
Dimensions
25 cm
Extent
xiv, 281 pages
Isbn
9780190278182
Isbn Type
(cloth)
Lccn
2015049035
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) i9780190278182
  • (OCoLC)933765422

Library Locations

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      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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