Coverart for item
The Resource Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire, Paul Smith

Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire, Paul Smith

Label
Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire
Title
Lead with a story
Title remainder
a guide to crafting business narratives that captivate, convince, and inspire
Statement of responsibility
Paul Smith
Creator
Subject
Genre
Language
eng
Summary
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect
Cataloging source
CDX
Dewey number
658.4/5
Index
index present
LC call number
HD30.3
LC item number
.S5774 2012eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire, Paul Smith
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=477627
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Why tell stories? -- Set a vision for the future -- Set goals and build commitment -- Lead change -- Make recommendations stick -- Define customer service success and failure -- Structure of a story -- Define the culture -- Establish values -- Encourage collaboration and build relationships -- Value diversity and inclusion -- Set policy without rules -- Keep it real -- Stylistic elements -- Inspire and motivate -- Build courage -- Help others find passion for their work -- Appeal to emotion -- The element of surprise -- Teach important lessons -- Provide coaching and feedback -- Demonstrate problem solving -- Help everyone understand the customer -- Metaphors and analogies -- Delegate authority and give permission -- Encourage innovation and creativity -- Sales is everyone's job -- Earn respect on day one -- Recast your audience into the story -- Getting started
Control code
ocn808215656
Dimensions
unknown
Extent
1 online resource (viii, 280 pages)
Form of item
online
Isbn
9781621984702
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote
Stock number
  • 388450
  • D4311BDB-BCAA-4B71-AE31-FB1E62DB3DA1
System control number
(OCoLC)808215656
Label
Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire, Paul Smith
Link
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=477627
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Why tell stories? -- Set a vision for the future -- Set goals and build commitment -- Lead change -- Make recommendations stick -- Define customer service success and failure -- Structure of a story -- Define the culture -- Establish values -- Encourage collaboration and build relationships -- Value diversity and inclusion -- Set policy without rules -- Keep it real -- Stylistic elements -- Inspire and motivate -- Build courage -- Help others find passion for their work -- Appeal to emotion -- The element of surprise -- Teach important lessons -- Provide coaching and feedback -- Demonstrate problem solving -- Help everyone understand the customer -- Metaphors and analogies -- Delegate authority and give permission -- Encourage innovation and creativity -- Sales is everyone's job -- Earn respect on day one -- Recast your audience into the story -- Getting started
Control code
ocn808215656
Dimensions
unknown
Extent
1 online resource (viii, 280 pages)
Form of item
online
Isbn
9781621984702
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote
Stock number
  • 388450
  • D4311BDB-BCAA-4B71-AE31-FB1E62DB3DA1
System control number
(OCoLC)808215656

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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