Coverart for item
The Resource Iconoclast : a neuroscientist reveals how to think differently, Gregory Berns

Iconoclast : a neuroscientist reveals how to think differently, Gregory Berns

Label
Iconoclast : a neuroscientist reveals how to think differently
Title
Iconoclast
Title remainder
a neuroscientist reveals how to think differently
Statement of responsibility
Gregory Berns
Creator
Subject
Language
eng
Summary
From the Publisher: No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways. Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast's mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differently -- such as seeking out new environments, novel experiences, and first-time acquaintances. Packed with engaging stories, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help you understand how iconoclasts think and equip you to begin thinking more like an iconoclast yourself
Cataloging source
DLC
http://library.link/vocab/creatorName
Berns, Gregory
Dewey number
612.8
Illustrations
illustrations
Index
no index present
LC call number
QP360
LC item number
.B52 2008
Literary form
non fiction
Nature of contents
bibliography
NLM call number
  • 2008 L-586
  • WL 103
NLM item number
B531i 2008
http://library.link/vocab/subjectName
  • Neuropsychology
  • Iconoclasm
  • Psychology, Industrial
  • Creative ability
  • Psychophysiology
  • Thinking
  • Perception
  • Behavior
  • Fear
  • Risk-Taking
  • Creative ability
  • Iconoclasm
  • Neuropsychology
  • Psychology, Industrial
  • Neuropsicología
  • Iconoclasia
  • Psicología industrial
  • Aptitud creadora
Label
Iconoclast : a neuroscientist reveals how to think differently, Gregory Berns
Link
http://catdir.loc.gov/catdir/toc/ecip089/2008003080.html
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Acknowledgments -- Introduction: Doing what can't be done : Howard Armstrong -- 1: Through the eye of an Iconoclast : Dale Chihuly, Paul Lauterbur, Nolan Bushnell -- 2: From perception to imagination : Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis -- 3: Fear-the inhibitor of action : Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions -- 4: How fear distorts perception : NASA, Richard Feynman, Solomon Asch, Martin Luther King Jr -- 5: Why the fear of failure makes people risk averse : David Dreman, Bill Miller, Henry Ford -- 6: Brain circuits for social networking : Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett -- 7: Private spaceflight-a case study of Iconoclasts working together : Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans -- 8: When Iconoclast becomes Icon : Arthur Jones, Jonas Salk, Steve Jobs -- Appendix -- Iconoclast's pharmacopeia -- Notes -- Index -- About the author
Control code
ocn191732361
Dimensions
24 cm
Extent
x, 250 pages
Isbn
9781422115015
Lccn
2008003080
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
2811635
Other physical details
illustrations
System control number
  • (Sirsi) o191732361
  • (OCoLC)191732361
Label
Iconoclast : a neuroscientist reveals how to think differently, Gregory Berns
Link
http://catdir.loc.gov/catdir/toc/ecip089/2008003080.html
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Acknowledgments -- Introduction: Doing what can't be done : Howard Armstrong -- 1: Through the eye of an Iconoclast : Dale Chihuly, Paul Lauterbur, Nolan Bushnell -- 2: From perception to imagination : Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis -- 3: Fear-the inhibitor of action : Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions -- 4: How fear distorts perception : NASA, Richard Feynman, Solomon Asch, Martin Luther King Jr -- 5: Why the fear of failure makes people risk averse : David Dreman, Bill Miller, Henry Ford -- 6: Brain circuits for social networking : Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett -- 7: Private spaceflight-a case study of Iconoclasts working together : Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans -- 8: When Iconoclast becomes Icon : Arthur Jones, Jonas Salk, Steve Jobs -- Appendix -- Iconoclast's pharmacopeia -- Notes -- Index -- About the author
Control code
ocn191732361
Dimensions
24 cm
Extent
x, 250 pages
Isbn
9781422115015
Lccn
2008003080
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
2811635
Other physical details
illustrations
System control number
  • (Sirsi) o191732361
  • (OCoLC)191732361

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
Processing Feedback ...