Coverart for item
The Resource Humor in advertising : a comprehensive analysis, Charles S. Gulas and Marc G. Weinberger

Humor in advertising : a comprehensive analysis, Charles S. Gulas and Marc G. Weinberger

Label
Humor in advertising : a comprehensive analysis
Title
Humor in advertising
Title remainder
a comprehensive analysis
Statement of responsibility
Charles S. Gulas and Marc G. Weinberger
Creator
Contributor
Subject
Genre
Language
eng
Summary
Draws on serious research on the use of humor from the fields of Advertising and Marketing, as well as Psychology, Mass Media, and Communications Studies. This book is intended for scholars and researchers in the field, as well as for advertising agency account planners and creative directors
Cataloging source
IOD
http://library.link/vocab/creatorDate
1962-
http://library.link/vocab/creatorName
Gulas, Charles S.
Dewey number
659.1/02/07
Illustrations
illustrations
Index
index present
LC call number
HF5821
LC item number
.G87 2006eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Weinberger, Marc G
http://library.link/vocab/subjectName
  • Wit and humor in advertising
  • Humor in advertising
  • BUSINESS & ECONOMICS
  • Wit and humor in advertising
Label
Humor in advertising : a comprehensive analysis, Charles S. Gulas and Marc G. Weinberger
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 207-224) and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
History of humor in advertising -- Just what is humor?: and how does it work? -- Audience factors -- Media and humor -- Product type and humor Products -- Humor type and message -- Context issues -- Research methodology issues -- Entertaining some offending others -- General conclusions and research directions
Control code
ocn232160219
Dimensions
unknown
Extent
1 online resource (xiv, 240 pages)
Form of item
online
Isbn
9780765621528
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
Stock number
AFE86F97-DB4B-4B28-9266-083017136B6D
System control number
  • (Sirsi) o232160219
  • (OCoLC)232160219
Label
Humor in advertising : a comprehensive analysis, Charles S. Gulas and Marc G. Weinberger
Publication
Bibliography note
Includes bibliographical references (pages 207-224) and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
History of humor in advertising -- Just what is humor?: and how does it work? -- Audience factors -- Media and humor -- Product type and humor Products -- Humor type and message -- Context issues -- Research methodology issues -- Entertaining some offending others -- General conclusions and research directions
Control code
ocn232160219
Dimensions
unknown
Extent
1 online resource (xiv, 240 pages)
Form of item
online
Isbn
9780765621528
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
Stock number
AFE86F97-DB4B-4B28-9266-083017136B6D
System control number
  • (Sirsi) o232160219
  • (OCoLC)232160219

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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