Coverart for item
The Resource How to write great copy : learn the unwritten rules of copywriting, Dominic Gettins

How to write great copy : learn the unwritten rules of copywriting, Dominic Gettins

Label
How to write great copy : learn the unwritten rules of copywriting
Title
How to write great copy
Title remainder
learn the unwritten rules of copywriting
Statement of responsibility
Dominic Gettins
Creator
Subject
Genre
Language
eng
Summary
In this elegantly written guide the author demonstrates his own ability to get his message across and shows readers how to do the same. He articulates the codified knowledge copywriters and art directors use when writing ads
Cataloging source
COO
http://library.link/vocab/creatorName
Gettins, Dominic
Dewey number
659.13/2
Illustrations
illustrations
Index
index present
LC call number
HF5825
LC item number
.G45 2006
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • handbooks
http://library.link/vocab/subjectName
  • Advertising copy
  • Advertising copy
  • Advertising copy
  • BUSINESS & ECONOMICS
  • Advertising copy
Label
How to write great copy : learn the unwritten rules of copywriting, Dominic Gettins
Link
http://catdir.loc.gov/catdir/enhancements/fy0715/2005035378-d.html
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 185-187) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Rule One: Know Your Target Market; Rule Two: Do Research; Rule Three: Answer The Brief; Rule Four: Be Relevant; Rule Five: Be Objective; Rule Six: Keep It Simple; Rule Seven: Know Your Medium; Rule Eight: Be Ambitious
Control code
ocm71126612
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xvi, 192 pages)
Form of item
online
Isbn
9780749448622
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote
Stock number
DAB65422-3044-481E-9AE6-325AF715F66C
System control number
  • (Sirsi) o71126612
  • (OCoLC)71126612
Label
How to write great copy : learn the unwritten rules of copywriting, Dominic Gettins
Link
http://catdir.loc.gov/catdir/enhancements/fy0715/2005035378-d.html
Publication
Bibliography note
Includes bibliographical references (pages 185-187) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Rule One: Know Your Target Market; Rule Two: Do Research; Rule Three: Answer The Brief; Rule Four: Be Relevant; Rule Five: Be Objective; Rule Six: Keep It Simple; Rule Seven: Know Your Medium; Rule Eight: Be Ambitious
Control code
ocm71126612
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (xvi, 192 pages)
Form of item
online
Isbn
9780749448622
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Specific material designation
remote
Stock number
DAB65422-3044-481E-9AE6-325AF715F66C
System control number
  • (Sirsi) o71126612
  • (OCoLC)71126612

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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