Coverart for item
The Resource How cool brands stay hot : branding to generation Y, Joeri Van den Bergh, Mattias Behrer

How cool brands stay hot : branding to generation Y, Joeri Van den Bergh, Mattias Behrer

Label
How cool brands stay hot : branding to generation Y
Title
How cool brands stay hot
Title remainder
branding to generation Y
Statement of responsibility
Joeri Van den Bergh, Mattias Behrer
Creator
Contributor
Subject
Genre
Language
eng
Summary
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business
Cataloging source
CDX
http://library.link/vocab/creatorDate
1971-
http://library.link/vocab/creatorName
Bergh, Joeri van den
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.332.Y66
LC item number
B47 2011eb
Literary form
non fiction
NAL call number
HF5415.332.Y66
NAL item number
B47 2011eb
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Behrer, Mattias
http://library.link/vocab/subjectName
  • Young consumers
  • Young adult consumers
  • Generation Y
  • Target marketing
  • Product management
  • Consumer behavior
  • Business
  • BUSINESS & ECONOMICS
  • Consumer behavior
  • Generation Y
  • Product management
  • Target marketing
  • Young adult consumers
  • Young consumers
Label
How cool brands stay hot : branding to generation Y, Joeri Van den Bergh, Mattias Behrer
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Defining Generation Y -- Developing a brand model for the new consumer -- What cool means to brands -- The real thing: brand authenticity -- We all want unique brands -- Self-identification with the brand -- Happiness: Gen Ys adoration for branded emotions
Control code
ocn707822164
Dimensions
unknown
Extent
1 online resource (xvii, 249 pages)
Form of item
online
Isbn
9780749462512
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9786613016478
Other physical details
illustrations
Specific material designation
remote
Stock number
301647
System control number
  • (Sirsi) o707822164
  • (OCoLC)707822164
Label
How cool brands stay hot : branding to generation Y, Joeri Van den Bergh, Mattias Behrer
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Defining Generation Y -- Developing a brand model for the new consumer -- What cool means to brands -- The real thing: brand authenticity -- We all want unique brands -- Self-identification with the brand -- Happiness: Gen Ys adoration for branded emotions
Control code
ocn707822164
Dimensions
unknown
Extent
1 online resource (xvii, 249 pages)
Form of item
online
Isbn
9780749462512
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9786613016478
Other physical details
illustrations
Specific material designation
remote
Stock number
301647
System control number
  • (Sirsi) o707822164
  • (OCoLC)707822164

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
Processing Feedback ...