Coverart for item
The Resource How cool brands stay hot : branding to generation Y, Joeri Van den Bergh, Mattias Behrer

How cool brands stay hot : branding to generation Y, Joeri Van den Bergh, Mattias Behrer

Label
How cool brands stay hot : branding to generation Y
Title
How cool brands stay hot
Title remainder
branding to generation Y
Statement of responsibility
Joeri Van den Bergh, Mattias Behrer
Creator
Contributor
Subject
Genre
Language
eng
Summary
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business
Cataloging source
CDX
http://library.link/vocab/creatorDate
1971-
http://library.link/vocab/creatorName
Bergh, Joeri van den
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.332.Y66
LC item number
B47 2011eb
Literary form
non fiction
NAL call number
HF5415.332.Y66
NAL item number
B47 2011eb
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Behrer, Mattias
http://library.link/vocab/subjectName
  • Young consumers
  • Young adult consumers
  • Generation Y
  • Target marketing
  • Product management
  • Consumer behavior
  • Business
  • BUSINESS & ECONOMICS
  • Consumer behavior
  • Generation Y
  • Product management
  • Target marketing
  • Young adult consumers
  • Young consumers
Label
How cool brands stay hot : branding to generation Y, Joeri Van den Bergh, Mattias Behrer
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Defining Generation Y -- Developing a brand model for the new consumer -- What cool means to brands -- The real thing: brand authenticity -- We all want unique brands -- Self-identification with the brand -- Happiness: Gen Ys adoration for branded emotions
Control code
ocn707822164
Dimensions
unknown
Extent
1 online resource (xvii, 249 pages)
Form of item
online
Isbn
9780749462512
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613016478
Other physical details
illustrations
Specific material designation
remote
Stock number
301647
System control number
  • (Sirsi) o707822164
  • (OCoLC)707822164
Label
How cool brands stay hot : branding to generation Y, Joeri Van den Bergh, Mattias Behrer
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Defining Generation Y -- Developing a brand model for the new consumer -- What cool means to brands -- The real thing: brand authenticity -- We all want unique brands -- Self-identification with the brand -- Happiness: Gen Ys adoration for branded emotions
Control code
ocn707822164
Dimensions
unknown
Extent
1 online resource (xvii, 249 pages)
Form of item
online
Isbn
9780749462512
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613016478
Other physical details
illustrations
Specific material designation
remote
Stock number
301647
System control number
  • (Sirsi) o707822164
  • (OCoLC)707822164

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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