Coverart for item
The Resource How U.S. retail, travel, and hospitality industries can attract affluent Chinese tourists, by Pierre Gervois

How U.S. retail, travel, and hospitality industries can attract affluent Chinese tourists, by Pierre Gervois

Label
How U.S. retail, travel, and hospitality industries can attract affluent Chinese tourists
Title
How U.S. retail, travel, and hospitality industries can attract affluent Chinese tourists
Statement of responsibility
by Pierre Gervois
Creator
Subject
Genre
Language
eng
Summary
Affluent Chinese tourists are arriving in the United States, spend big, and can contribute to create millions of U.S. jobs. This book explains what U.S. companies must do to get a share of this growing business. Written by Pierre Gervois, the leading expert in marketing to the affluent Chinese tourists
Cataloging source
N$T
http://library.link/vocab/creatorName
Gervois, Pierre
Dewey number
338.4/791
Index
no index present
LC call number
G155.U6
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Tourism
  • Tourists
  • Tourists
  • Chinese
  • Hospitality industry
  • Tourism
  • BUSINESS & ECONOMICS
  • Chinese
  • Tourism
  • Tourists
  • China
  • United States
Label
How U.S. retail, travel, and hospitality industries can attract affluent Chinese tourists, by Pierre Gervois
Instantiates
Publication
Note
Title from PDF title page (viewed Jan. 9, 2013)
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • ""Cover""; ""Dedication""; ""Title""; ""Copyright""; ""Contents""; ""What will be the impact of the growing influx of Chinese inbound tourists in the U.S.? ""; ""What do you think about President Obamaâ€?s travel initiative “Executive Order 13597â€??""; ""How do Chinese tourists choose their leisure destinations?""; ""How can U.S. industries work with the network of Chinese outbound travel agencies?""; ""From a U.S. perspective, what are the differences between Western Europe inbound tourists and Chinese inbound tourists?""
  • ""From a marketing point of view, how can the Chinese touristsâ€? lack of “emotional connectionâ€? with the country be addressed?""""Some U.S. hotels chains like Hilton and Marriott have recently implemented specific programs to make Chinese guests feel more welcome. What do you think of these initiatives?""; ""What is your opinion of “Hualuxe, â€? the new hotel brand created by the Intercontinental Hotel Group to target Chinese tourists?""
  • ""Digital word-of-mouth is extremely important for Chinese travellers preparing a leisure trip to the U.S. How can U.S. hotels and retailers use Chinese social media to promote themselves?""""Do Chinese travellers use Facebook and Twitter, as these two social media are supposed to be non-accessible in China?""; ""What about the magazines and brochures published in Chinese and distributed to Chinese visitors on their arrival at the airport in the U.S. or distributed in their hotels? How can these publications be used to reach new Chinese customers?""
  • ""New York City is the countryâ€?s number one destination for Chinese inbound tourists with 300,000 Chinese visitors per year. How can New York City hotels and retailers attract more Chinese clients?""""Las Vegas is also a very popular destination for affluent Chinese tourists. Knowing that promoting gambling is not authorized in China, how can casino resorts attract Chinese custom ers?""; ""How can internationally little-known states of the United States promote themselves to the Chinese market?""; ""Do U.S. territories have a coherent strategy for attracting Chinese visitors?""
  • ""What about the “super richâ€? Chinese travelers, these high-net-worth individuals travelling the world in private jets and yachts how do we attract them to the U.S.?""; ""About the Author ""
Control code
ocn823766856
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9780986016417
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
10301F45-5A78-4B01-A7F0-4790D49DDFFE
System control number
  • (Sirsi) o823766856
  • (OCoLC)823766856
Label
How U.S. retail, travel, and hospitality industries can attract affluent Chinese tourists, by Pierre Gervois
Publication
Note
Title from PDF title page (viewed Jan. 9, 2013)
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • ""Cover""; ""Dedication""; ""Title""; ""Copyright""; ""Contents""; ""What will be the impact of the growing influx of Chinese inbound tourists in the U.S.? ""; ""What do you think about President Obamaâ€?s travel initiative “Executive Order 13597â€??""; ""How do Chinese tourists choose their leisure destinations?""; ""How can U.S. industries work with the network of Chinese outbound travel agencies?""; ""From a U.S. perspective, what are the differences between Western Europe inbound tourists and Chinese inbound tourists?""
  • ""From a marketing point of view, how can the Chinese touristsâ€? lack of “emotional connectionâ€? with the country be addressed?""""Some U.S. hotels chains like Hilton and Marriott have recently implemented specific programs to make Chinese guests feel more welcome. What do you think of these initiatives?""; ""What is your opinion of “Hualuxe, â€? the new hotel brand created by the Intercontinental Hotel Group to target Chinese tourists?""
  • ""Digital word-of-mouth is extremely important for Chinese travellers preparing a leisure trip to the U.S. How can U.S. hotels and retailers use Chinese social media to promote themselves?""""Do Chinese travellers use Facebook and Twitter, as these two social media are supposed to be non-accessible in China?""; ""What about the magazines and brochures published in Chinese and distributed to Chinese visitors on their arrival at the airport in the U.S. or distributed in their hotels? How can these publications be used to reach new Chinese customers?""
  • ""New York City is the countryâ€?s number one destination for Chinese inbound tourists with 300,000 Chinese visitors per year. How can New York City hotels and retailers attract more Chinese clients?""""Las Vegas is also a very popular destination for affluent Chinese tourists. Knowing that promoting gambling is not authorized in China, how can casino resorts attract Chinese custom ers?""; ""How can internationally little-known states of the United States promote themselves to the Chinese market?""; ""Do U.S. territories have a coherent strategy for attracting Chinese visitors?""
  • ""What about the “super richâ€? Chinese travelers, these high-net-worth individuals travelling the world in private jets and yachts how do we attract them to the U.S.?""; ""About the Author ""
Control code
ocn823766856
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9780986016417
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
10301F45-5A78-4B01-A7F0-4790D49DDFFE
System control number
  • (Sirsi) o823766856
  • (OCoLC)823766856

Library Locations

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      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
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