Coverart for item
The Resource Hit brands : how music builds value for the world's smartest brands, Daniel M. Jackson, Richard Jankovich, Eric Sheinkop

Hit brands : how music builds value for the world's smartest brands, Daniel M. Jackson, Richard Jankovich, Eric Sheinkop

Label
Hit brands : how music builds value for the world's smartest brands
Title
Hit brands
Title remainder
how music builds value for the world's smartest brands
Statement of responsibility
Daniel M. Jackson, Richard Jankovich, Eric Sheinkop
Creator
Contributor
Author
Subject
Language
eng
Summary
"In this definitive guide to how brands harness the power of music to drive business, three leading industry experts show you how to create and execute successful music strategies with lasting impact." -- Jacket cover
Cataloging source
DLC
http://library.link/vocab/creatorDate
1972-
http://library.link/vocab/creatorName
Jackson, Daniel M.
Dewey number
659.1/045578
Illustrations
illustrations
Index
index present
LC call number
ML3790
LC item number
.J28 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Jankovich, Richard
  • Sheinkop, Eric
http://library.link/vocab/subjectName
  • Music in advertising
  • Branding (Marketing)
  • Advertising
  • Advertising
  • Branding (Marketing)
  • Music in advertising
  • Advertising
  • Branding (Marketing)
  • Music in advertising
Label
Hit brands : how music builds value for the world's smartest brands, Daniel M. Jackson, Richard Jankovich, Eric Sheinkop
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
The history of music and brand relationships -- Music as identity -- Case studies for music as identity -- Music as engagement -- Case studies for music as engagement -- Music as currency -- Case studies for music as currency -- The future
Control code
ocn868982202
Dimensions
23 cm
Extent
ix, 201 pages
Isbn
9781137271471
Lccn
2014000453
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (Sirsi) i9781137271471
  • (OCoLC)868982202
Label
Hit brands : how music builds value for the world's smartest brands, Daniel M. Jackson, Richard Jankovich, Eric Sheinkop
Link
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
The history of music and brand relationships -- Music as identity -- Case studies for music as identity -- Music as engagement -- Case studies for music as engagement -- Music as currency -- Case studies for music as currency -- The future
Control code
ocn868982202
Dimensions
23 cm
Extent
ix, 201 pages
Isbn
9781137271471
Lccn
2014000453
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
  • (Sirsi) i9781137271471
  • (OCoLC)868982202

Library Locations

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      41.7587304 -88.3172925
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