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The Resource Hidden persuasion : 33 psychological influence techniques in advertising, Andrews, Van Leeuwen & Van Baaren

Hidden persuasion : 33 psychological influence techniques in advertising, Andrews, Van Leeuwen & Van Baaren

Label
Hidden persuasion : 33 psychological influence techniques in advertising
Title
Hidden persuasion
Title remainder
33 psychological influence techniques in advertising
Statement of responsibility
Andrews, Van Leeuwen & Van Baaren
Title variation
Thirty three psychological influence techniques in advertising
Creator
Contributor
Author
Subject
Language
eng
Summary
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book explains the psychology behind fifty effective influence techniques of visual persuasion and how to apply them. The techniques range from influence essentials to more obscure and insidious methods. The reader will gain deep insights into how visual means are constructed to influence behavior and decision making on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communication and design fields, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns, and government messages
Cataloging source
ERASA
http://library.link/vocab/creatorDate
1978-
http://library.link/vocab/creatorName
Andrews, Marc
Dewey number
070.4
Illustrations
illustrations
Index
no index present
LC call number
HF5822
LC item number
.A54 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1980-
  • 1975-
http://library.link/vocab/relatedWorkOrContributorName
  • Leeuwen, Mattheis Lars van
  • Baaren, Rickert Bart van
http://library.link/vocab/subjectName
  • Advertising
  • Persuasion (Psychology)
  • Visual communication
  • Werbepsychologie
  • Advertising
  • Persuasion (Psychology)
  • Visual communication
Label
Hidden persuasion : 33 psychological influence techniques in advertising, Andrews, Van Leeuwen & Van Baaren
Instantiates
Publication
Note
Source of cataloging data: WCP
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Acknowledging resistance -- Fluency -- Foot-in-the-door -- Promised land -- Self-persuasion -- Altercasting -- Social proof -- Guarantees -- Attractiveness -- Humor -- Scarcity -- Fleeting attraction -- Decoy -- That's not all -- Mere exposure -- Anchoring -- Astroturfing -- Anthropomorphism -- Trustworthiness -- Disrupt & reframe -- Metaphors -- Implementation intentions -- Reciprocity -- God terms -- Sex -- Authority -- Loss or gain -- Recency & primacy -- Fear appeals -- Doublespeak -- Projection -- Door-in-the-face -- Subliminals
Control code
ocn858804454
Dimensions
25 cm
Extent
191 pages
Isbn
9789063693145
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (chiefly color) :
System control number
  • (Sirsi) i9789063693145
  • (OCoLC)858804454
Label
Hidden persuasion : 33 psychological influence techniques in advertising, Andrews, Van Leeuwen & Van Baaren
Publication
Note
Source of cataloging data: WCP
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Acknowledging resistance -- Fluency -- Foot-in-the-door -- Promised land -- Self-persuasion -- Altercasting -- Social proof -- Guarantees -- Attractiveness -- Humor -- Scarcity -- Fleeting attraction -- Decoy -- That's not all -- Mere exposure -- Anchoring -- Astroturfing -- Anthropomorphism -- Trustworthiness -- Disrupt & reframe -- Metaphors -- Implementation intentions -- Reciprocity -- God terms -- Sex -- Authority -- Loss or gain -- Recency & primacy -- Fear appeals -- Doublespeak -- Projection -- Door-in-the-face -- Subliminals
Control code
ocn858804454
Dimensions
25 cm
Extent
191 pages
Isbn
9789063693145
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (chiefly color) :
System control number
  • (Sirsi) i9789063693145
  • (OCoLC)858804454

Library Locations

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