Coverart for item
The Resource Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson

Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson

Label
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business
Title
Guerrilla marketing
Title remainder
easy and inexpensive strategies for making big profits from your small business
Statement of responsibility
Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson
Title variation
  • Easy and inexpensive strategies for making big profits from your small business
  • Easy & inexpensive strategies for making big profits from your small business
Creator
Contributor
Subject
Language
eng
Summary
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including Strategies for marketing on the Internet (explaining when and precisely how to use it). Tips for using new technology, such as podcasting and automated marketing. Programs for targeting prospects and cultivating repeat and referral business. Management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible and the book every small-business owner should have on his or her shelf
Cataloging source
DLC
http://library.link/vocab/creatorName
Levinson, Jay Conrad
Dewey number
658.8
Index
index present
LC call number
HF5415
LC item number
.L477 2007
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Levinson, Jeannie
  • Levinson, Amy
http://library.link/vocab/subjectName
  • Marketing
  • Small business
  • Advertising
  • Advertising
  • Marketing
  • Small business
  • Guerilla Marketing
  • Mercadotecnia
  • Pequeñas y medianas empresas
  • Publicidad
Label
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 343-356) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Part 1: Guerrilla Approach -- 1: What is guerrilla marketing today? -- 2: Need for guerrilla marketing -- 3: Sixteen monumental secrets of guerrilla marketing -- 4: Developing a guerrilla marketing plan -- 5: Developing truly creative marketing -- 6: Selecting the most lethal marketing methods -- 7: Secrets of saving marketing money -- 8: Research: the starting point of a guerrilla marketing campaign -- Part 2: Minimedia Marketing -- 9: Truths about minimedia marketing -- Part 3: Maximedia Marketing -- 10: Guerrilla-style maximedia marketing -- Part 4: New-Media Marketing -- 11: E-media marketing -- 12: Info-media marketing -- 13: Human-media marketing -- 14: Nonmedia marketing -- Part 5: Nature of the guerrilla -- 15: Guerrilla company attributes -- 16: Guerrilla company attitudes -- 17: Guerrilla marketing psychology -- 200 weapons of guerrilla marketing -- Acknowledgments -- Informational arsenal for guerrillas -- Index
Control code
ocm73742461
Dimensions
23 cm
Edition
4th ed., Completely updated and expanded ed.
Extent
xii, 368 pages
Isbn
9780618785919
Lccn
2006033833
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) o73742461
  • (OCoLC)73742461
Label
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson
Link
Publication
Bibliography note
Includes bibliographical references (pages 343-356) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Part 1: Guerrilla Approach -- 1: What is guerrilla marketing today? -- 2: Need for guerrilla marketing -- 3: Sixteen monumental secrets of guerrilla marketing -- 4: Developing a guerrilla marketing plan -- 5: Developing truly creative marketing -- 6: Selecting the most lethal marketing methods -- 7: Secrets of saving marketing money -- 8: Research: the starting point of a guerrilla marketing campaign -- Part 2: Minimedia Marketing -- 9: Truths about minimedia marketing -- Part 3: Maximedia Marketing -- 10: Guerrilla-style maximedia marketing -- Part 4: New-Media Marketing -- 11: E-media marketing -- 12: Info-media marketing -- 13: Human-media marketing -- 14: Nonmedia marketing -- Part 5: Nature of the guerrilla -- 15: Guerrilla company attributes -- 16: Guerrilla company attitudes -- 17: Guerrilla marketing psychology -- 200 weapons of guerrilla marketing -- Acknowledgments -- Informational arsenal for guerrillas -- Index
Control code
ocm73742461
Dimensions
23 cm
Edition
4th ed., Completely updated and expanded ed.
Extent
xii, 368 pages
Isbn
9780618785919
Lccn
2006033833
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (Sirsi) o73742461
  • (OCoLC)73742461

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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