Coverart for item
The Resource Go figure! New directions in advertising rhetoric, Edward F. McQuarrie and Barbara J. Phillips, editors

Go figure! New directions in advertising rhetoric, Edward F. McQuarrie and Barbara J. Phillips, editors

Label
Go figure! New directions in advertising rhetoric
Title
Go figure! New directions in advertising rhetoric
Statement of responsibility
Edward F. McQuarrie and Barbara J. Phillips, editors
Contributor
Subject
Genre
Language
eng
Summary
This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field
Action
digitized
Cataloging source
CaPaEBR
Dewey number
808/.066659
Illustrations
illustrations
Index
index present
LC call number
P301.5.A38
LC item number
G6 2008eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1966-
http://library.link/vocab/relatedWorkOrContributorName
  • McQuarrie, Edward F
  • Phillips, Barbara J.
http://library.link/vocab/subjectName
  • Rhetoric
  • Visual communication
  • Advertising
  • Advertising
  • Rhétorique
  • Communication visuelle
  • Publicité
  • BUSINESS & ECONOMICS
  • Advertising
  • Rhetoric
  • Visual communication
  • Reclame
  • Visualisatie
Label
Go figure! New directions in advertising rhetoric, Edward F. McQuarrie and Barbara J. Phillips, editors
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott
Control code
ocn427511125
Dimensions
unknown
Extent
1 online resource (330 pages)
File format
unknown
Form of item
online
Isbn
9781282119482
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
3C83DA91-DFA8-43DD-AEAB-53C45288A866
System control number
  • (Sirsi) o427511125
  • (OCoLC)427511125
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Label
Go figure! New directions in advertising rhetoric, Edward F. McQuarrie and Barbara J. Phillips, editors
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott
Control code
ocn427511125
Dimensions
unknown
Extent
1 online resource (330 pages)
File format
unknown
Form of item
online
Isbn
9781282119482
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
3C83DA91-DFA8-43DD-AEAB-53C45288A866
System control number
  • (Sirsi) o427511125
  • (OCoLC)427511125
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

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