Coverart for item
The Resource Game changers : the evolution of advertising, ed. Peter Russell & Senta Slingerland ; French translation, Aurelie Daniel ; German translation, Jürgen Dubau

Game changers : the evolution of advertising, ed. Peter Russell & Senta Slingerland ; French translation, Aurelie Daniel ; German translation, Jürgen Dubau

Label
Game changers : the evolution of advertising
Title
Game changers
Title remainder
the evolution of advertising
Statement of responsibility
ed. Peter Russell & Senta Slingerland ; French translation, Aurelie Daniel ; German translation, Jürgen Dubau
Title variation
Evolution of advertising
Contributor
Editor
Translator
Subject
Language
  • eng
  • fre
  • ger
  • eng
  • ara
Summary
"A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it."--
Assigning source
Publisher website
Cataloging source
OHX
Dewey number
741.670904
Illustrations
illustrations
Index
index present
Language note
Introductions in English, German, and French
LC call number
NC998.4
LC item number
.G36 2013
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Russell, Peter
  • Slingerland, Senta
  • Daniel, Aurelie
  • Dubau, Jürgen
  • International Advertising Festival Limited
http://library.link/vocab/subjectName
  • Cannes Lions (Firm)
  • International Advertising Festival Limited
  • Cannes Lions (Firm)
  • Commercial art
  • Commercial art
  • Advertising
  • Commercial art
  • Commercial art
  • Advertising
  • Werbekampagne
  • Advertising campaigns
Label
Game changers : the evolution of advertising, ed. Peter Russell & Senta Slingerland ; French translation, Aurelie Daniel ; German translation, Jürgen Dubau
Instantiates
Publication
Note
Includes indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Consolidation: global brands and the flat world.
  • Eye witness: Lee Clow
  • Hearts and minds: the selling of politics.
  • Eye witness: Lord Bell
  • Goodvertising: advertising's social conscience.
  • Eye witness: David Droga
  • Dot communications: the world goes online.
  • Eye witness: Fernanda Romano
  • The end of the beginning: traditional advertising in the digital age.
  • Eye witness: Piyush Pandey
  • The creative revolution: good art. Good writing. Good business.
  • From searching to sharing: social networks and social currency.
  • Eye witness: Aaron Koblin & Valdean Klump
  • From soaps to apps: content comes full circle.
  • Eye witness: Brian Dilorenzo
  • After advertising: connecting products to connected people.
  • Eye witness: Bob Greenberg
  • Eye witness: Paula Green
  • Words spread: advertising and the language of popular culture.
  • Eye witness: Jeff Goodby
  • The age of the image: from Warhol and Saatchi to the visual solution.
  • Eye witness: David Bailey
  • Grands Prix and Oscars: advertising goes to Hollywood.
  • Eye witness: Sir John Hegarty
Control code
ocn855530793
Dimensions
32 cm
Extent
311 pages
Isbn
9783836545242
Lccn
2016427757
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (many color)
System control number
  • (Sirsi) i9783836545242
  • (OCoLC)855530793
Label
Game changers : the evolution of advertising, ed. Peter Russell & Senta Slingerland ; French translation, Aurelie Daniel ; German translation, Jürgen Dubau
Publication
Note
Includes indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Consolidation: global brands and the flat world.
  • Eye witness: Lee Clow
  • Hearts and minds: the selling of politics.
  • Eye witness: Lord Bell
  • Goodvertising: advertising's social conscience.
  • Eye witness: David Droga
  • Dot communications: the world goes online.
  • Eye witness: Fernanda Romano
  • The end of the beginning: traditional advertising in the digital age.
  • Eye witness: Piyush Pandey
  • The creative revolution: good art. Good writing. Good business.
  • From searching to sharing: social networks and social currency.
  • Eye witness: Aaron Koblin & Valdean Klump
  • From soaps to apps: content comes full circle.
  • Eye witness: Brian Dilorenzo
  • After advertising: connecting products to connected people.
  • Eye witness: Bob Greenberg
  • Eye witness: Paula Green
  • Words spread: advertising and the language of popular culture.
  • Eye witness: Jeff Goodby
  • The age of the image: from Warhol and Saatchi to the visual solution.
  • Eye witness: David Bailey
  • Grands Prix and Oscars: advertising goes to Hollywood.
  • Eye witness: Sir John Hegarty
Control code
ocn855530793
Dimensions
32 cm
Extent
311 pages
Isbn
9783836545242
Lccn
2016427757
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (many color)
System control number
  • (Sirsi) i9783836545242
  • (OCoLC)855530793

Library Locations

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