Coverart for item
The Resource Experiential marketing : a practical guide to interactive brand experiences, Shaz Smilansky

Experiential marketing : a practical guide to interactive brand experiences, Shaz Smilansky

Label
Experiential marketing : a practical guide to interactive brand experiences
Title
Experiential marketing
Title remainder
a practical guide to interactive brand experiences
Statement of responsibility
Shaz Smilansky
Creator
Subject
Genre
Language
eng
Summary
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their tar
Action
digitized
Cataloging source
N$T
http://library.link/vocab/creatorName
Smilansky, Shaz
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.S55 2009eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Target marketing
  • BUSINESS & ECONOMICS
  • Branding (Marketing)
  • Target marketing
  • Marketing
  • Merken
  • Electronic books
Label
Experiential marketing : a practical guide to interactive brand experiences, Shaz Smilansky
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 258-259) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Why experiential? -- Outsourcing vs in-house -- BETTER -- IDEA -- Situation and background -- Experiential objectives -- Target audiences -- Message -- key communication -- Experiential strategy -- Selected locations and Brand ambassadors -- Systems and mechanisms for measurement -- Action -- Gauging effectiveness -- Evaluation
Control code
ocn435675724
Dimensions
unknown
Extent
1 online resource (vi, 264 pages)
File format
unknown
Form of item
online
Isbn
9781282101272
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9786612101274
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
  • 210127
  • 8201B019-CE25-4FFE-BC6B-ED46AAB73A17
System control number
  • (Sirsi) o435675724
  • (OCoLC)435675724
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Label
Experiential marketing : a practical guide to interactive brand experiences, Shaz Smilansky
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 258-259) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Why experiential? -- Outsourcing vs in-house -- BETTER -- IDEA -- Situation and background -- Experiential objectives -- Target audiences -- Message -- key communication -- Experiential strategy -- Selected locations and Brand ambassadors -- Systems and mechanisms for measurement -- Action -- Gauging effectiveness -- Evaluation
Control code
ocn435675724
Dimensions
unknown
Extent
1 online resource (vi, 264 pages)
File format
unknown
Form of item
online
Isbn
9781282101272
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9786612101274
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
Stock number
  • 210127
  • 8201B019-CE25-4FFE-BC6B-ED46AAB73A17
System control number
  • (Sirsi) o435675724
  • (OCoLC)435675724
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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