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The Resource Ethnic cleansing : the media and world opinion, produced by NHK, (electronic resource)

Ethnic cleansing : the media and world opinion, produced by NHK, (electronic resource)

Contributor
Summary
This riveting documentary follows step by step the persuasive media offensive waged by a powerful public relations firm for their client in the Balkan War in 1992. It shows how the key phrase "ethnic cleansing" was used in a media campaign by the firm Ruder Finn. There, James W. Harff orchestrated the campaign that implied "ethnic cleansing" was a human rights violation harking back to the Nazi era. This key phrase was planted in the media around the world with the certainty that this euphemism for genocide would jolt the West's collective memory of past atrocities to lead world opinion against Serbia. It worked. Harff describes his strategy: how he pursued print and TV journalists, and finally the White House. He used the photogenic Bosnian Foreign Minister, Dr. Haris Silajdzic to make Bosnia's case more compelling. Serbian leaders including the former prime minister Milan Panic, admit making serious errors in putting forth their side of the story. So successful was Harff's campaign to vilify Serbia that it became the first nation ever to be expelled by the United Nations. Following that, the UN set up a tribunal in The Hague to examine war crimes. "The effect of the PR company was ... to implant this very black-and-white picture in the minds of the public ... " says Sylvia Poggioli of NPR. And Margaret Tutwiler, former State Department spokesperson says that none of the parties were totally innocent. The documentary concludes "the PR industry is poised to write the history of the 21st Century."
Language
eng
Work
Publication
Extent
1 online resource (52 min.)
Note
  • Originally released as DVD
  • Title from resource description page (viewed May 24, 2011)
Link
http://www.aspresolver.com/aspresolver.asp?FLON;1645945
Instance
Label
Ethnic cleansing : the media and world opinion
Title
Ethnic cleansing
Title remainder
the media and world opinion
Statement of responsibility
produced by NHK
Contributor
Producer
Subject
Genre
Language
eng
Summary
This riveting documentary follows step by step the persuasive media offensive waged by a powerful public relations firm for their client in the Balkan War in 1992. It shows how the key phrase "ethnic cleansing" was used in a media campaign by the firm Ruder Finn. There, James W. Harff orchestrated the campaign that implied "ethnic cleansing" was a human rights violation harking back to the Nazi era. This key phrase was planted in the media around the world with the certainty that this euphemism for genocide would jolt the West's collective memory of past atrocities to lead world opinion against Serbia. It worked. Harff describes his strategy: how he pursued print and TV journalists, and finally the White House. He used the photogenic Bosnian Foreign Minister, Dr. Haris Silajdzic to make Bosnia's case more compelling. Serbian leaders including the former prime minister Milan Panic, admit making serious errors in putting forth their side of the story. So successful was Harff's campaign to vilify Serbia that it became the first nation ever to be expelled by the United Nations. Following that, the UN set up a tribunal in The Hague to examine war crimes. "The effect of the PR company was ... to implant this very black-and-white picture in the minds of the public ... " says Sylvia Poggioli of NPR. And Margaret Tutwiler, former State Department spokesperson says that none of the parties were totally innocent. The documentary concludes "the PR industry is poised to write the history of the 21st Century."
Cataloging source
VaAlASP
Characteristic
videorecording
Intended audience
For College; Adult audiences
Language note
English
http://library.link/vocab/relatedWorkOrContributorName
Nihon Hōsō Kyōkai
Runtime
52
http://library.link/vocab/subjectName
  • Genocide
  • Political atrocities
  • Public relations and politics
  • Yugoslav War, 1991-1995
  • Bosnia and Hercegovina
Target audience
general
Label
Ethnic cleansing : the media and world opinion, produced by NHK, (electronic resource)
Link
http://www.aspresolver.com/aspresolver.asp?FLON;1645945
Instantiates
Publication
Note
  • Originally released as DVD
  • Title from resource description page (viewed May 24, 2011)
Antecedent source
file reproduced from original
Control code
ASP1645945/flon
Dimensions
unknown
Extent
1 online resource (52 min.)
Form of item
electronic
Medium for sound
other
Reformatting quality
access
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) a209904
  • (OCoLC)747797553
Video recording format
other
Label
Ethnic cleansing : the media and world opinion, produced by NHK, (electronic resource)
Link
http://www.aspresolver.com/aspresolver.asp?FLON;1645945
Publication
Note
  • Originally released as DVD
  • Title from resource description page (viewed May 24, 2011)
Antecedent source
file reproduced from original
Control code
ASP1645945/flon
Dimensions
unknown
Extent
1 online resource (52 min.)
Form of item
electronic
Medium for sound
other
Reformatting quality
access
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) a209904
  • (OCoLC)747797553
Video recording format
other

Subject

Genre

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