The Resource Encyclopedia of major marketing strategies, Volume 4, [project editor, Matthew Miskelly]
Encyclopedia of major marketing strategies, Volume 4, [project editor, Matthew Miskelly]
Resource Information
The item Encyclopedia of major marketing strategies, Volume 4, [project editor, Matthew Miskelly] represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.This item is available to borrow from 1 library branch.
Resource Information
The item Encyclopedia of major marketing strategies, Volume 4, [project editor, Matthew Miskelly] represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.
This item is available to borrow from 1 library branch.
- Summary
- A continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2014 to 2018. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors
- Language
- eng
- Extent
- 1 online resource (xii, 500 pages)
- Contents
-
- Adidas AG : calling all creators
- Afghanistan Ministry of Public Health : the Immunity Charm
- Airbnb : #WeAccept
- Alibaba : singles day
- Allstate : broken resolutions
- Amazon.com, Inc. : Alexa loses her voice
- Ancestry.com : declaration descendants
- Apple Inc. : Earth, shot on iPhone
- Ariel : dads share the load
- Bacardi : break free
- The Body Shop : forever against animal testing
- Bonds : the boys
- Burger King : Google home of the Whopper
- Canadian Down Syndrome Society : anything but sorry
- Capcom : Monster Hunter: World
- Chance the Rapper : coloring book
- Chipotle : as real as it gets
- Cigna : TV doctors of America
- Coca-Cola : pool boy
- Delta Air Lines : the dating wall
- Dos Equis Brewery : New most interesting man in the world
- Duluth Trading Company : man on a mission
- Easterseals : change the way you see disability
- E*Trade : this is getting old
- Faber-Castell : the never-ending forest
- Ford Motor Company : go further
- Geico : crushed
- Gillette : handle with care
- GMC : like a pro
- Groupon : who wouldn't?
- Guinness Brewery : made of more
- Health Service Executive : I will survive
- Heineken : worlds apart
- Heinz : pass the Heinz
- Hornbach : regret nothing
- HotelTonight : visit, don't stay
- IKEA : 25m[superscript 2] Syria
- Intuit : a giant story
- Italia Longeva : chat yourself
- Jigsaw : love immigration
- Jim Beam : make history
- Jollibee : perfect pairs
- Kenzo S.A. : the realest real
- KFC : FCK
- Lacoste : save our species
- Le Fonds Addict Aide : like my addiction
- The Legacy Store Berlin : PaintBack
- LinkedIn : in it together
- Louvre Abu Dhabi : the highway gallery
- Lush Ltd. : trans rights are human rights
- MailChimp : did you mean MailChimp?
- Marvel Studios : Black Panther
- Mazda : don't scroll and drive
- McDonald's : Szechuan sauce
- Mellon Educate : #WTFHYD
- Mercedes-Benz : #4Fathers
- Nestle : pure life begins now
- Netflix : Stranger Things
- Never Again MSD : March for Our Lives
- New York Society for Ethical Culture : No More Black Targets
- New York Times : #MeToo/Truth
- Nike : Breaking 2
- Nissan : #SheDrives
- Oaktree Foundation : end poverty
- Patagonia : the refuge
- Pepsi : Live for Now Moments Anthem
- Philippine Department of Tourism : experience the Philippines
- Plan International : maternity wear for 12-year-olds
- Procter & Gamble : it's a Tide ad
- Progressive : parentamorphosis
- PromPeru : suitcases of Peru
- Ram Trucks : built to serve
- REI : Paul's boots
- Salesforce.com : blaze your trail
- Samsung : ostrich
- Sanlam : two-minute shower songs
- Scotts : green screen
- SK-II : The expiry date
- Skittles : give the rainbow
- Snapchat : a new kind of camera
- Sony Interactive Entertainment Inc. : gravity cat
- Spotify, Inc. : play this at my funeral
- State Street : fearless girl
- Target Corporation : more in store
- Tigerair Australia : Infrequent Flyers Club
- Tourism Australia : Dundee
- Toyota : Drive Happy Project
- Turkish Airlines : explore more
- Twitter : #HereWeAre
- Uber Technologies Inc. : move forward
- Under Armour : we will
- Visa : resetting finish lines
- Visit Sweden : Sweden on Airbnb
- Vodafone : Mohamed Salah
- Volvo : moments
- Walkers Crisps : choose or lose
- Walmart : the box
- Wix : disruptive world
- World Wildlife Fund : #LastSelfie
- Isbn
- 9781410389336
- Label
- Encyclopedia of major marketing strategies, Volume 4
- Title
- Encyclopedia of major marketing strategies
- Title number
- Volume 4
- Statement of responsibility
- [project editor, Matthew Miskelly]
- Language
- eng
- Summary
- A continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2014 to 2018. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors
- Cataloging source
- MiFhGG
- http://bibfra.me/vocab/lite/collectionName
- Encyclopedia of major marketing campaigns.
- Dewey number
- 659.10973
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5837
- LC item number
- .E53 2019
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- encyclopedias
- http://library.link/vocab/relatedWorkOrContributorName
-
- Miskelly, Matthew
- Gale (Firm)
- Series statement
- Gale virtual reference library
- http://library.link/vocab/subjectName
-
- Advertising campaigns
- Advertising campaigns
- Marketing
- Label
- Encyclopedia of major marketing strategies, Volume 4, [project editor, Matthew Miskelly]
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Adidas AG : calling all creators -- Afghanistan Ministry of Public Health : the Immunity Charm -- Airbnb : #WeAccept -- Alibaba : singles day -- Allstate : broken resolutions -- Amazon.com, Inc. : Alexa loses her voice -- Ancestry.com : declaration descendants -- Apple Inc. : Earth, shot on iPhone -- Ariel : dads share the load -- Bacardi : break free -- The Body Shop : forever against animal testing -- Bonds : the boys -- Burger King : Google home of the Whopper -- Canadian Down Syndrome Society : anything but sorry -- Capcom : Monster Hunter: World -- Chance the Rapper : coloring book -- Chipotle : as real as it gets -- Cigna : TV doctors of America -- Coca-Cola : pool boy -- Delta Air Lines : the dating wall -- Dos Equis Brewery : New most interesting man in the world -- Duluth Trading Company : man on a mission -- Easterseals : change the way you see disability -- E*Trade : this is getting old -- Faber-Castell : the never-ending forest -- Ford Motor Company : go further -- Geico : crushed -- Gillette : handle with care -- GMC : like a pro -- Groupon : who wouldn't? -- Guinness Brewery : made of more -- Health Service Executive : I will survive -- Heineken : worlds apart -- Heinz : pass the Heinz -- Hornbach : regret nothing -- HotelTonight : visit, don't stay -- IKEA : 25m[superscript 2] Syria -- Intuit : a giant story -- Italia Longeva : chat yourself -- Jigsaw : love immigration -- Jim Beam : make history -- Jollibee : perfect pairs -- Kenzo S.A. : the realest real -- KFC : FCK -- Lacoste : save our species -- Le Fonds Addict Aide : like my addiction -- The Legacy Store Berlin : PaintBack -- LinkedIn : in it together -- Louvre Abu Dhabi : the highway gallery -- Lush Ltd. : trans rights are human rights -- MailChimp : did you mean MailChimp? -- Marvel Studios : Black Panther -- Mazda : don't scroll and drive -- McDonald's : Szechuan sauce -- Mellon Educate : #WTFHYD -- Mercedes-Benz : #4Fathers -- Nestle : pure life begins now -- Netflix : Stranger Things -- Never Again MSD : March for Our Lives -- New York Society for Ethical Culture : No More Black Targets -- New York Times : #MeToo/Truth -- Nike : Breaking 2 -- Nissan : #SheDrives -- Oaktree Foundation : end poverty -- Patagonia : the refuge -- Pepsi : Live for Now Moments Anthem -- Philippine Department of Tourism : experience the Philippines -- Plan International : maternity wear for 12-year-olds -- Procter & Gamble : it's a Tide ad -- Progressive : parentamorphosis -- PromPeru : suitcases of Peru -- Ram Trucks : built to serve -- REI : Paul's boots -- Salesforce.com : blaze your trail -- Samsung : ostrich -- Sanlam : two-minute shower songs -- Scotts : green screen -- SK-II : The expiry date -- Skittles : give the rainbow -- Snapchat : a new kind of camera -- Sony Interactive Entertainment Inc. : gravity cat -- Spotify, Inc. : play this at my funeral -- State Street : fearless girl -- Target Corporation : more in store -- Tigerair Australia : Infrequent Flyers Club -- Tourism Australia : Dundee -- Toyota : Drive Happy Project -- Turkish Airlines : explore more -- Twitter : #HereWeAre -- Uber Technologies Inc. : move forward -- Under Armour : we will -- Visa : resetting finish lines -- Visit Sweden : Sweden on Airbnb -- Vodafone : Mohamed Salah -- Volvo : moments -- Walkers Crisps : choose or lose -- Walmart : the box -- Wix : disruptive world -- World Wildlife Fund : #LastSelfie
- Control code
- GVRL8OHU
- Dimensions
- unknown
- Extent
- 1 online resource (xii, 500 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9781410389336
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- color illustrations
- Quality assurance targets
- unknown
- Reformatting quality
- access
- Specific material designation
- remote
- System control number
- (OCoLC)1083384143
- Label
- Encyclopedia of major marketing strategies, Volume 4, [project editor, Matthew Miskelly]
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Adidas AG : calling all creators -- Afghanistan Ministry of Public Health : the Immunity Charm -- Airbnb : #WeAccept -- Alibaba : singles day -- Allstate : broken resolutions -- Amazon.com, Inc. : Alexa loses her voice -- Ancestry.com : declaration descendants -- Apple Inc. : Earth, shot on iPhone -- Ariel : dads share the load -- Bacardi : break free -- The Body Shop : forever against animal testing -- Bonds : the boys -- Burger King : Google home of the Whopper -- Canadian Down Syndrome Society : anything but sorry -- Capcom : Monster Hunter: World -- Chance the Rapper : coloring book -- Chipotle : as real as it gets -- Cigna : TV doctors of America -- Coca-Cola : pool boy -- Delta Air Lines : the dating wall -- Dos Equis Brewery : New most interesting man in the world -- Duluth Trading Company : man on a mission -- Easterseals : change the way you see disability -- E*Trade : this is getting old -- Faber-Castell : the never-ending forest -- Ford Motor Company : go further -- Geico : crushed -- Gillette : handle with care -- GMC : like a pro -- Groupon : who wouldn't? -- Guinness Brewery : made of more -- Health Service Executive : I will survive -- Heineken : worlds apart -- Heinz : pass the Heinz -- Hornbach : regret nothing -- HotelTonight : visit, don't stay -- IKEA : 25m[superscript 2] Syria -- Intuit : a giant story -- Italia Longeva : chat yourself -- Jigsaw : love immigration -- Jim Beam : make history -- Jollibee : perfect pairs -- Kenzo S.A. : the realest real -- KFC : FCK -- Lacoste : save our species -- Le Fonds Addict Aide : like my addiction -- The Legacy Store Berlin : PaintBack -- LinkedIn : in it together -- Louvre Abu Dhabi : the highway gallery -- Lush Ltd. : trans rights are human rights -- MailChimp : did you mean MailChimp? -- Marvel Studios : Black Panther -- Mazda : don't scroll and drive -- McDonald's : Szechuan sauce -- Mellon Educate : #WTFHYD -- Mercedes-Benz : #4Fathers -- Nestle : pure life begins now -- Netflix : Stranger Things -- Never Again MSD : March for Our Lives -- New York Society for Ethical Culture : No More Black Targets -- New York Times : #MeToo/Truth -- Nike : Breaking 2 -- Nissan : #SheDrives -- Oaktree Foundation : end poverty -- Patagonia : the refuge -- Pepsi : Live for Now Moments Anthem -- Philippine Department of Tourism : experience the Philippines -- Plan International : maternity wear for 12-year-olds -- Procter & Gamble : it's a Tide ad -- Progressive : parentamorphosis -- PromPeru : suitcases of Peru -- Ram Trucks : built to serve -- REI : Paul's boots -- Salesforce.com : blaze your trail -- Samsung : ostrich -- Sanlam : two-minute shower songs -- Scotts : green screen -- SK-II : The expiry date -- Skittles : give the rainbow -- Snapchat : a new kind of camera -- Sony Interactive Entertainment Inc. : gravity cat -- Spotify, Inc. : play this at my funeral -- State Street : fearless girl -- Target Corporation : more in store -- Tigerair Australia : Infrequent Flyers Club -- Tourism Australia : Dundee -- Toyota : Drive Happy Project -- Turkish Airlines : explore more -- Twitter : #HereWeAre -- Uber Technologies Inc. : move forward -- Under Armour : we will -- Visa : resetting finish lines -- Visit Sweden : Sweden on Airbnb -- Vodafone : Mohamed Salah -- Volvo : moments -- Walkers Crisps : choose or lose -- Walmart : the box -- Wix : disruptive world -- World Wildlife Fund : #LastSelfie
- Control code
- GVRL8OHU
- Dimensions
- unknown
- Extent
- 1 online resource (xii, 500 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9781410389336
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- color illustrations
- Quality assurance targets
- unknown
- Reformatting quality
- access
- Specific material designation
- remote
- System control number
- (OCoLC)1083384143
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/Encyclopedia-of-major-marketing-strategies/r3StEvpz2Fk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/Encyclopedia-of-major-marketing-strategies/r3StEvpz2Fk/">Encyclopedia of major marketing strategies, Volume 4, [project editor, Matthew Miskelly]</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
