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The Resource Encyclopedia of major marketing campaigns, Thomas Riggs, editor

Encyclopedia of major marketing campaigns, Thomas Riggs, editor

Label
Encyclopedia of major marketing campaigns
Title
Encyclopedia of major marketing campaigns
Statement of responsibility
Thomas Riggs, editor
Contributor
Subject
Language
eng
Summary
Details on 500 U.S. marketing campaigns in the 20th century, each selected because of "its conceptual value or innovation ... the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service."--[Vol. 1], p. xxi
Cataloging source
DLC
Dewey number
659.1/0973
Illustrations
illustrations
Index
index present
LC call number
HF5837
LC item number
.E53 2000
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1963-
http://library.link/vocab/relatedWorkOrContributorName
Riggs, Thomas
http://library.link/vocab/subjectName
Advertising campaigns
Label
Encyclopedia of major marketing campaigns, Thomas Riggs, editor
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • American Cancer Society
  • Florida Department of Citrus
  • Ford Motor Company
  • Foster Grant, a division of Accessories Associates, Inc.
  • Frito-Lay Company
  • Fruit of the Loom, Inc.
  • Ernest & Julio Gallo Winery
  • General Electric Company
  • General Mills, Inc.
  • General Motors Corporation
  • Gerber Products Company
  • American Egg Board
  • Gillette Company
  • Girl Scouts of the United States of America
  • Global Beverage Company
  • Golden Grain Company
  • B.F. Goodrich Company
  • American Express Company
  • American Honda Motor Company, Inc., Acura Division
  • American Isuzu Motors, Inc.
  • American Safety Razor Company
  • American Tourister, Inc.
  • Ameritech
  • Anheuser-Busch Companies
  • Apple Computer, Inc.
  • [v. 1].
  • Archer Daniels Midland Company
  • AT & T
  • Aurora Foods Inc.
  • Australian Tourist Commission
  • Avis Rent a Car, Inc.
  • Bayer Corporation
  • Bayerische Motoren Werke Ag
  • Beiersdorf, Inc.
  • Ben & Jerry's Homemade, Inc.
  • Benetton Group Spa
  • Adolph Coors Company
  • BIC Corporation
  • Black & Decker
  • Bohan, Carden, & Cherry
  • Book-of-the-Month Club
  • Borden Inc.
  • Boston Beer Company
  • Braun, Inc.
  • Brown & Williamson Tobacco Corporation
  • Brown-Forman Corporation
  • Burger King Corporation
  • Advertising Council
  • Cable News Network
  • California Milk Processor Board
  • California Raisin Marketing Board
  • Calvin Klein Cosmetics
  • Calvin Klein, Inc.
  • Campbell Soup Company
  • Canandaigua Wine Company, Inc.
  • Cannondale Corporation
  • Capitol Records Inc.
  • William Carter Company
  • Alberto-Culver USA, Inc.
  • Catholic Archdiocese of New York
  • Celestial Seasonings, Inc.
  • Centers for Disease Control and Prevention
  • Chanel Inc.
  • Channel 7 WABC
  • Charles Atlas Ltd.
  • Chevron Corporation
  • Chiquita Brands International, Inc.
  • Chock Full O'Nuts Corporation
  • Church of Jesus Christ of Latter-Day Saints
  • Alexander Hamilton Institute, Inc.
  • Clairol Inc.
  • Clorox Corporation
  • Coca-Cola Company
  • Colgate-Palmolive Company
  • Compagnie Generale des Etablissements Michelin
  • Conagra, Inc.
  • Consumer Information Center
  • Coors Brewing Corporation
  • Corning Glass Works
  • Cosmair, Inc.
  • Allstate Insurance Company
  • Cotton Inc.
  • CSX Corporation
  • Culligan Water Technologies, Inc.
  • Cunard Line Ltd.
  • Daimler Chrysler
  • Dairy Management Inc.
  • Dale Carnegie & Associates, Inc.
  • Dannon Company
  • Debeers Consolidated Mines, Ltd.
  • Dell Computer Corporation
  • American Airlines Corporation
  • Delta Air Lines, Inc.
  • Democratic National Committee
  • Diageo Plc
  • Dial Corporation
  • Domino's Pizza Inc.
  • Dow Chemical Company
  • Dr Pepper/Seven Up, Inc.
  • Dr. Martens Airwair USA, LLC
  • Dreyer's Grand Ice Cream, Inc.
  • Dunkin's Donuts, Inc.
  • American Broadcasting Company Television Network, Inc.
  • E.I. Du Pont de Nemours and Company
  • Eastman Kodak Company
  • El Al Israel Airlines Ltd.
  • Empire State Development Corporation
  • Enterprise Rent-a-Car Company
  • Euro Disney S.C.A.
  • Faultless Starch/Bon Ami Company
  • Federal Express Corporation
  • Feld Entertainment, Inc.
  • Finnish National Distillers, Inc.
  • Aflac, Inc.
  • Fuji Photo Film U.S.A., Inc.
  • Game Show Network
  • Gap Inc.
  • Gateway, Inc.
  • GEICO
  • General Electric Co
  • AirTran Holdings, Inc.
  • Allied Domecq PLC
  • The Allstate Corporation
  • Altria Group Inc.
  • Amazon.com, Inc.
  • America Online, Inc.
  • American Apparel Inc.
  • American Civil Liberties Union
  • American Express Company
  • v. 2.
  • American Honda Motor Company
  • American Legacy Foundation
  • Americans for the Arts
  • Anheuser-Busch Companies, Inc.
  • Apple Computers, Inc.
  • AT & T Inc.
  • Audi of America, Inc.
  • Barclays Global Investors
  • The Basketball Club of Seattle, LLC
  • Bayerische Motoren Werke AG
  • A & E Television Networks
  • BC Dairy Foundation
  • Binney & Smith
  • The Body Shop International PLC
  • Borders Group, Inc.
  • Boston Beer Company, Inc.
  • Boston Market Corp.
  • Brigham's, Inc.
  • Budget Rent A Car System, Inc.
  • Bureau of Engraving and Printing
  • Burger King Corp.
  • ABC, Inc.
  • Business Leaders for Sensible Priorities
  • Cadbury Adams USA LLC
  • Cadbury Schweppes Americas Beverages
  • California Department of Health Services, Tobacco Control Section
  • California Milk Advisory Board
  • California Milk Processor Board
  • Calvin Klein Cosmetics Company
  • Campbell Soup Company
  • Canadian Film Centre
  • Canon U.S.A., Inc.
  • Abercrombie & Fitch
  • CareerBuilder Inc.
  • Cargill, Inc.
  • Carl's Jr.
  • Carnival Corporation
  • Cellco Partnership
  • The Charles Schwab Corporation
  • Chevron Corporation
  • Church & Dwight Company, Inc.
  • Church's Chicken
  • Cisco Systems, Inc.
  • Accenture, Ltd.
  • The Coca-Cola Company
  • Columbia Sportswear Company
  • ConAgra Foods' Feeding Children Better Foundation
  • Conseco, Inc.
  • Cunard Line Limited
  • CVS Corporation
  • Cyan Worlds Inc.
  • DaimlerChrysler Corp.
  • Darden Restaurants, Inc.
  • Davidson Development Inc.
  • Adidas America, Inc.
  • Dell Inc.
  • Delta Air Lines, Inc.
  • DHL Holdings (USA), Inc.
  • Diageo plc
  • Dial-A-Mattress
  • The Dial Corporation
  • Diamond Foods, Inc.
  • The Diamond Trading Company
  • DirecTV Group, Inc.
  • Discovery Communications, Inc.
  • Adidas-Salomon AG
  • Doctor's Associates Inc.
  • Dr. Martens Airwair USA LLC
  • Dr. Pepper/Seven Up, Inc.
  • Dreyer's Grand Ice Cream Holdings, Inc.
  • drugstore.com, inc.
  • Dyson Ltd.
  • Eastman Kodak Company
  • eBay Inc.
  • Electronic Data Systems
  • Eli Lilly and Company -- Energizer Holdings., Inc.
  • The Advertising Council, Inc.
  • ESPN, Inc.
  • E*TRADE Financial Corp.
  • Euromarket Design, Inc. -- FedEx Corp.
  • Fila USA
  • Ford Motor Company
  • Fortune Brands, Inc.
  • Foster's Group Limited
  • Fox Entertainment Group, Inc.
  • French Connection Group PLC
  • Frito-Lay Inc.
Control code
ocm41266372
Dimensions
29 cm
Extent
volumes <1-2>
Isbn
9780787673567
Lccn
99031858
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) o41266372
  • (OCoLC)41266372
Label
Encyclopedia of major marketing campaigns, Thomas Riggs, editor
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • American Cancer Society
  • Florida Department of Citrus
  • Ford Motor Company
  • Foster Grant, a division of Accessories Associates, Inc.
  • Frito-Lay Company
  • Fruit of the Loom, Inc.
  • Ernest & Julio Gallo Winery
  • General Electric Company
  • General Mills, Inc.
  • General Motors Corporation
  • Gerber Products Company
  • American Egg Board
  • Gillette Company
  • Girl Scouts of the United States of America
  • Global Beverage Company
  • Golden Grain Company
  • B.F. Goodrich Company
  • American Express Company
  • American Honda Motor Company, Inc., Acura Division
  • American Isuzu Motors, Inc.
  • American Safety Razor Company
  • American Tourister, Inc.
  • Ameritech
  • Anheuser-Busch Companies
  • Apple Computer, Inc.
  • [v. 1].
  • Archer Daniels Midland Company
  • AT & T
  • Aurora Foods Inc.
  • Australian Tourist Commission
  • Avis Rent a Car, Inc.
  • Bayer Corporation
  • Bayerische Motoren Werke Ag
  • Beiersdorf, Inc.
  • Ben & Jerry's Homemade, Inc.
  • Benetton Group Spa
  • Adolph Coors Company
  • BIC Corporation
  • Black & Decker
  • Bohan, Carden, & Cherry
  • Book-of-the-Month Club
  • Borden Inc.
  • Boston Beer Company
  • Braun, Inc.
  • Brown & Williamson Tobacco Corporation
  • Brown-Forman Corporation
  • Burger King Corporation
  • Advertising Council
  • Cable News Network
  • California Milk Processor Board
  • California Raisin Marketing Board
  • Calvin Klein Cosmetics
  • Calvin Klein, Inc.
  • Campbell Soup Company
  • Canandaigua Wine Company, Inc.
  • Cannondale Corporation
  • Capitol Records Inc.
  • William Carter Company
  • Alberto-Culver USA, Inc.
  • Catholic Archdiocese of New York
  • Celestial Seasonings, Inc.
  • Centers for Disease Control and Prevention
  • Chanel Inc.
  • Channel 7 WABC
  • Charles Atlas Ltd.
  • Chevron Corporation
  • Chiquita Brands International, Inc.
  • Chock Full O'Nuts Corporation
  • Church of Jesus Christ of Latter-Day Saints
  • Alexander Hamilton Institute, Inc.
  • Clairol Inc.
  • Clorox Corporation
  • Coca-Cola Company
  • Colgate-Palmolive Company
  • Compagnie Generale des Etablissements Michelin
  • Conagra, Inc.
  • Consumer Information Center
  • Coors Brewing Corporation
  • Corning Glass Works
  • Cosmair, Inc.
  • Allstate Insurance Company
  • Cotton Inc.
  • CSX Corporation
  • Culligan Water Technologies, Inc.
  • Cunard Line Ltd.
  • Daimler Chrysler
  • Dairy Management Inc.
  • Dale Carnegie & Associates, Inc.
  • Dannon Company
  • Debeers Consolidated Mines, Ltd.
  • Dell Computer Corporation
  • American Airlines Corporation
  • Delta Air Lines, Inc.
  • Democratic National Committee
  • Diageo Plc
  • Dial Corporation
  • Domino's Pizza Inc.
  • Dow Chemical Company
  • Dr Pepper/Seven Up, Inc.
  • Dr. Martens Airwair USA, LLC
  • Dreyer's Grand Ice Cream, Inc.
  • Dunkin's Donuts, Inc.
  • American Broadcasting Company Television Network, Inc.
  • E.I. Du Pont de Nemours and Company
  • Eastman Kodak Company
  • El Al Israel Airlines Ltd.
  • Empire State Development Corporation
  • Enterprise Rent-a-Car Company
  • Euro Disney S.C.A.
  • Faultless Starch/Bon Ami Company
  • Federal Express Corporation
  • Feld Entertainment, Inc.
  • Finnish National Distillers, Inc.
  • Aflac, Inc.
  • Fuji Photo Film U.S.A., Inc.
  • Game Show Network
  • Gap Inc.
  • Gateway, Inc.
  • GEICO
  • General Electric Co
  • AirTran Holdings, Inc.
  • Allied Domecq PLC
  • The Allstate Corporation
  • Altria Group Inc.
  • Amazon.com, Inc.
  • America Online, Inc.
  • American Apparel Inc.
  • American Civil Liberties Union
  • American Express Company
  • v. 2.
  • American Honda Motor Company
  • American Legacy Foundation
  • Americans for the Arts
  • Anheuser-Busch Companies, Inc.
  • Apple Computers, Inc.
  • AT & T Inc.
  • Audi of America, Inc.
  • Barclays Global Investors
  • The Basketball Club of Seattle, LLC
  • Bayerische Motoren Werke AG
  • A & E Television Networks
  • BC Dairy Foundation
  • Binney & Smith
  • The Body Shop International PLC
  • Borders Group, Inc.
  • Boston Beer Company, Inc.
  • Boston Market Corp.
  • Brigham's, Inc.
  • Budget Rent A Car System, Inc.
  • Bureau of Engraving and Printing
  • Burger King Corp.
  • ABC, Inc.
  • Business Leaders for Sensible Priorities
  • Cadbury Adams USA LLC
  • Cadbury Schweppes Americas Beverages
  • California Department of Health Services, Tobacco Control Section
  • California Milk Advisory Board
  • California Milk Processor Board
  • Calvin Klein Cosmetics Company
  • Campbell Soup Company
  • Canadian Film Centre
  • Canon U.S.A., Inc.
  • Abercrombie & Fitch
  • CareerBuilder Inc.
  • Cargill, Inc.
  • Carl's Jr.
  • Carnival Corporation
  • Cellco Partnership
  • The Charles Schwab Corporation
  • Chevron Corporation
  • Church & Dwight Company, Inc.
  • Church's Chicken
  • Cisco Systems, Inc.
  • Accenture, Ltd.
  • The Coca-Cola Company
  • Columbia Sportswear Company
  • ConAgra Foods' Feeding Children Better Foundation
  • Conseco, Inc.
  • Cunard Line Limited
  • CVS Corporation
  • Cyan Worlds Inc.
  • DaimlerChrysler Corp.
  • Darden Restaurants, Inc.
  • Davidson Development Inc.
  • Adidas America, Inc.
  • Dell Inc.
  • Delta Air Lines, Inc.
  • DHL Holdings (USA), Inc.
  • Diageo plc
  • Dial-A-Mattress
  • The Dial Corporation
  • Diamond Foods, Inc.
  • The Diamond Trading Company
  • DirecTV Group, Inc.
  • Discovery Communications, Inc.
  • Adidas-Salomon AG
  • Doctor's Associates Inc.
  • Dr. Martens Airwair USA LLC
  • Dr. Pepper/Seven Up, Inc.
  • Dreyer's Grand Ice Cream Holdings, Inc.
  • drugstore.com, inc.
  • Dyson Ltd.
  • Eastman Kodak Company
  • eBay Inc.
  • Electronic Data Systems
  • Eli Lilly and Company -- Energizer Holdings., Inc.
  • The Advertising Council, Inc.
  • ESPN, Inc.
  • E*TRADE Financial Corp.
  • Euromarket Design, Inc. -- FedEx Corp.
  • Fila USA
  • Ford Motor Company
  • Fortune Brands, Inc.
  • Foster's Group Limited
  • Fox Entertainment Group, Inc.
  • French Connection Group PLC
  • Frito-Lay Inc.
Control code
ocm41266372
Dimensions
29 cm
Extent
volumes <1-2>
Isbn
9780787673567
Lccn
99031858
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) o41266372
  • (OCoLC)41266372

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      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974000 -88.45785
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