Coverart for item
The Resource Emotional branding : the new paradigm for connecting brands to people, by Marc Gobé

Emotional branding : the new paradigm for connecting brands to people, by Marc Gobé

Label
Emotional branding : the new paradigm for connecting brands to people
Title
Emotional branding
Title remainder
the new paradigm for connecting brands to people
Statement of responsibility
by Marc Gobé
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Gobé, Marc
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
G62 2001
Literary form
non fiction
Nature of contents
bibliography
NLM call number
HD 69 .B7
NLM item number
G574 2001
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Consumers' preferences
  • Motivation research (Marketing)
  • Consommateurs
  • Motivation, Études de (Marketing)
  • Produits de marque
  • Produits de marque
  • Produits de marque
  • Produits de marque
  • Consommateurs
  • Motivation, Études de (Marketing)
  • Branding (Marketing)
  • Consumers' preferences
  • Motivation research (Marketing)
  • Emotionale Produktdifferenzierung
  • Markenartikel
  • Markenpolitik
  • Marktpsychologie
  • Verbraucher
  • Names
  • Public Relations
  • Advertising
  • Emotions
  • Motivation
  • Choice Behavior
  • Community Participation
Label
Emotional branding : the new paradigm for connecting brands to people, by Marc Gobé
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 307-312) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Gay and Lesbian Consumers: Sincerity Is the Best Policy!
  • Sensorial experiences -- the uncharted territory of branding
  • Introduction: A Sense of Strategy
  • Sounds That Transport
  • Colors That Mesmerize/Symbols That Captivate
  • Tastes That Tantalize
  • Shapes That Touch
  • Scents That Seduce
  • Conclusion: Soothe the Senses: Some Peace, Please!
  • Imagination -- innovation is a brand's best friend!
  • Foreword
  • Introduction: Thinking Out of the Box
  • Sensory Design: The New Branding Power Tool
  • Emotionally Charged Identities: Unforgettable Brand Personalities
  • Retailing with a Passion: Sensational Stores of Tomorrow
  • Brand Presence with Presence: A Fresh, New Approach
  • Emotional Packaging: The Half-Second Commercial
  • Emotional Advertising: Not Gratuitous, but Relevant Emotions
  • Vision -- inspiration for change: how to get there from here
  • Introduction: E-motions
  • Branding Emotions on the Web: The (Real) Future of Cyberspace
  • Sergio Zyman
  • d/g*'s Recipes for Emotional Branding Strategies
  • Key Trends for the New Millennium
  • Introduction: Emotional Branding: Fuel for Success in the Twenty-first Century
  • Relationship -- customer, customer, customer!
  • Introduction: It's the Twenty-first Century: Do You Know Who Your Customers Are?
  • A Generational Explosion: Targeting New Emotional Criteria
  • Disconnection Alert: The U.S. Melting Pot Is Hot!
  • Women: The New "Shoppers in Chief"
Control code
ocm45283211
Dimensions
24 cm
Extent
xxxii, 319 pages
Isbn
9781581150780
Lccn
00053428
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Stock number
963634
System control number
  • (Sirsi) o45283211
  • (OCoLC)45283211
Label
Emotional branding : the new paradigm for connecting brands to people, by Marc Gobé
Link
Publication
Bibliography note
Includes bibliographical references (pages 307-312) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Gay and Lesbian Consumers: Sincerity Is the Best Policy!
  • Sensorial experiences -- the uncharted territory of branding
  • Introduction: A Sense of Strategy
  • Sounds That Transport
  • Colors That Mesmerize/Symbols That Captivate
  • Tastes That Tantalize
  • Shapes That Touch
  • Scents That Seduce
  • Conclusion: Soothe the Senses: Some Peace, Please!
  • Imagination -- innovation is a brand's best friend!
  • Foreword
  • Introduction: Thinking Out of the Box
  • Sensory Design: The New Branding Power Tool
  • Emotionally Charged Identities: Unforgettable Brand Personalities
  • Retailing with a Passion: Sensational Stores of Tomorrow
  • Brand Presence with Presence: A Fresh, New Approach
  • Emotional Packaging: The Half-Second Commercial
  • Emotional Advertising: Not Gratuitous, but Relevant Emotions
  • Vision -- inspiration for change: how to get there from here
  • Introduction: E-motions
  • Branding Emotions on the Web: The (Real) Future of Cyberspace
  • Sergio Zyman
  • d/g*'s Recipes for Emotional Branding Strategies
  • Key Trends for the New Millennium
  • Introduction: Emotional Branding: Fuel for Success in the Twenty-first Century
  • Relationship -- customer, customer, customer!
  • Introduction: It's the Twenty-first Century: Do You Know Who Your Customers Are?
  • A Generational Explosion: Targeting New Emotional Criteria
  • Disconnection Alert: The U.S. Melting Pot Is Hot!
  • Women: The New "Shoppers in Chief"
Control code
ocm45283211
Dimensions
24 cm
Extent
xxxii, 319 pages
Isbn
9781581150780
Lccn
00053428
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Stock number
963634
System control number
  • (Sirsi) o45283211
  • (OCoLC)45283211

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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