Coverart for item
The Resource Do good : embracing brand citizenship to fuel both purpose and profit, Anne Bahr Thompson

Do good : embracing brand citizenship to fuel both purpose and profit, Anne Bahr Thompson

Label
Do good : embracing brand citizenship to fuel both purpose and profit
Title
Do good
Title remainder
embracing brand citizenship to fuel both purpose and profit
Statement of responsibility
Anne Bahr Thompson
Creator
Author
Subject
Language
eng
Summary
Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship. From CVS's destocking cigarettes to Chipotle's ethical sourcing, people want to see fair employment practices, social responsibility, and charitable giving-and they quickly call out negligence. Based on extensive research with thousands of consumers, Do Good documents this sea change and explains how to embed social consciousness into a company's DNA. Packed with examples and original data, the five-step model highlights the new rules of business: * TRUST: Deliver on promises * ENRICHMENT: Make daily life easier or more inspiring * RESPONSIBILITY: Treat people and the environment with respect * COMMUNITY: Mirror values shared by customers, employees, and partners * CONTRIBUTION: Make a difference in the world. Buyers today demand more than half-hearted pledges. By actively linking great brands with higher purposes, companies capture both markets and hearts. -- Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Thompson, Anne Bahr
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD60
LC item number
.T484 2018
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Social responsibility of business
  • Citizenship
  • Corporate image
  • Branding (Marketing)
Label
Do good : embracing brand citizenship to fuel both purpose and profit, Anne Bahr Thompson
Instantiates
Publication
Copyright
Note
Source of cataloging data: WCP
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Pt. I. It's a brave new world. The new demand that brands make a difference -- Balancing social and financial values : the new brand and business equation -- Brand citizenship : the consumer-first model for doing good and doing well -- pt. II. The path of brand citizenship. Trust: don't let me down -- Enrichment : dnhance daily life -- Responsibility : behave fairly -- Community: connect me -- Contribution : make me bigger than I am -- pt. III. Choosing change. Stepping forward into brand citizenship
Control code
ocn985072822
Dimensions
24 cm
Extent
vii, 294 pages
Isbn
9780814438398
Lccn
2017025102
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9780814438398
  • (OCoLC)985072822
Label
Do good : embracing brand citizenship to fuel both purpose and profit, Anne Bahr Thompson
Publication
Copyright
Note
Source of cataloging data: WCP
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Pt. I. It's a brave new world. The new demand that brands make a difference -- Balancing social and financial values : the new brand and business equation -- Brand citizenship : the consumer-first model for doing good and doing well -- pt. II. The path of brand citizenship. Trust: don't let me down -- Enrichment : dnhance daily life -- Responsibility : behave fairly -- Community: connect me -- Contribution : make me bigger than I am -- pt. III. Choosing change. Stepping forward into brand citizenship
Control code
ocn985072822
Dimensions
24 cm
Extent
vii, 294 pages
Isbn
9780814438398
Lccn
2017025102
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9780814438398
  • (OCoLC)985072822

Library Locations

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