Coverart for item
The Resource Differentiate or die : survival in our era of killer competition, Jack Trout, with Steve Rivkin

Differentiate or die : survival in our era of killer competition, Jack Trout, with Steve Rivkin

Label
Differentiate or die : survival in our era of killer competition
Title
Differentiate or die
Title remainder
survival in our era of killer competition
Statement of responsibility
Jack Trout, with Steve Rivkin
Creator
Contributor
Subject
Genre
Language
eng
Summary
A revision of the handbook that taught marketers to differentiate in order to dominate the competition. Since Differentiate or Die was published seven years ago, competition for mindshare in a world of look-alike products and services has only int
Cataloging source
N$T
http://library.link/vocab/creatorName
Trout, Jack
Dewey number
658.8
Index
index present
LC call number
HF5415
LC item number
.T727 2008eb
Literary form
non fiction
NAL call number
HF5415
NAL item number
.T727 2008
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1947-
http://library.link/vocab/relatedWorkOrContributorName
Rivkin, Steve
http://library.link/vocab/subjectName
  • Advertising
  • Brand name products
  • Competition
  • Advertising
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Advertising
  • Brand name products
  • Competition
Label
Differentiate or die : survival in our era of killer competition, Jack Trout, with Steve Rivkin
Link
http://catalogimages.wiley.com/images/db/jimages/9780470223390.jpg
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 245-250) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
DIFFERENTIATE OR DIE: Survival in Our Era of Killer Competition, Second Edition; PREFACE; CONTENTS; Chapter 1: The Tyranny of Choice; Chapter 2: The Creeping Commoditization of Categories; Chapter 3: Whatever Happened to the Unique Selling Proposition?; Chapter 4: Reinventing the Unique Selling Proposition; Chapter 5: Quality and Customer Orientation Are Rarely Differentiating Ideas; Chapter 6: Creativity Is Not a Differentiating Idea; Chapter 7: Price Is Rarely a Differentiating Idea; Chapter 8: Breadth of Line Is a Difficult Way to Differentiate; Chapter 9: The Steps to Differentiation
Control code
ocn228505421
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (x, 262 pages)
File format
unknown
Form of item
online
Isbn
9780470267752
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
  • CL0500000042
  • 06083DE4-36B2-411F-8F7F-7F3A15B4433F
System control number
  • (Sirsi) o228505421
  • (OCoLC)228505421
Label
Differentiate or die : survival in our era of killer competition, Jack Trout, with Steve Rivkin
Link
http://catalogimages.wiley.com/images/db/jimages/9780470223390.jpg
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 245-250) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
DIFFERENTIATE OR DIE: Survival in Our Era of Killer Competition, Second Edition; PREFACE; CONTENTS; Chapter 1: The Tyranny of Choice; Chapter 2: The Creeping Commoditization of Categories; Chapter 3: Whatever Happened to the Unique Selling Proposition?; Chapter 4: Reinventing the Unique Selling Proposition; Chapter 5: Quality and Customer Orientation Are Rarely Differentiating Ideas; Chapter 6: Creativity Is Not a Differentiating Idea; Chapter 7: Price Is Rarely a Differentiating Idea; Chapter 8: Breadth of Line Is a Difficult Way to Differentiate; Chapter 9: The Steps to Differentiation
Control code
ocn228505421
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (x, 262 pages)
File format
unknown
Form of item
online
Isbn
9780470267752
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
  • CL0500000042
  • 06083DE4-36B2-411F-8F7F-7F3A15B4433F
System control number
  • (Sirsi) o228505421
  • (OCoLC)228505421

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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