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The Resource Designing brand experiences, by Robin Landa

Designing brand experiences, by Robin Landa

Label
Designing brand experiences
Title
Designing brand experiences
Statement of responsibility
by Robin Landa
Creator
Subject
Language
eng
Summary
"In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications - brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others - while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide."--Jacket
Cataloging source
TEF
http://library.link/vocab/creatorName
Landa, Robin
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
L365 2006
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Trademarks
  • Advertising
  • Commercial art
  • Productos de marca
  • Productos de marca registrada (Mercadotecnia)
  • Marcas registradas
  • Publicidad
  • Arte comercial
  • Advertising
  • Brand name products
  • Branding (Marketing)
  • Commercial art
  • Trademarks
Label
Designing brand experiences, by Robin Landa
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 253-256) and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Foreword / Steve Liska -- A brief overview of the history of branding -- Ch. 1. What is branding? -- Ch. 2. The branding process -- Ch. 3. Formulating relevant branding concepts -- Ch. 4. Brand constructs : strategic advantages -- Ch. 5. On designing -- Ch. 6. Designing visual language elements of the brand identity -- Ch. 7. Designing brand identity applications : identification graphics -- Ch. 8. Designing brand identity applications : advertising and promotional design -- Ch. 9. Behind the brand -- Ch. 10. The ethics of branding
Control code
ocm61764202
Dimensions
26 cm
Extent
xxxii, 271 pages
Isbn
9781401848873
Lccn
2006296562
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
color illustrations
System control number
  • (Sirsi) o61764202
  • (OCoLC)61764202
Label
Designing brand experiences, by Robin Landa
Link
Publication
Bibliography note
Includes bibliographical references (pages 253-256) and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Foreword / Steve Liska -- A brief overview of the history of branding -- Ch. 1. What is branding? -- Ch. 2. The branding process -- Ch. 3. Formulating relevant branding concepts -- Ch. 4. Brand constructs : strategic advantages -- Ch. 5. On designing -- Ch. 6. Designing visual language elements of the brand identity -- Ch. 7. Designing brand identity applications : identification graphics -- Ch. 8. Designing brand identity applications : advertising and promotional design -- Ch. 9. Behind the brand -- Ch. 10. The ethics of branding
Control code
ocm61764202
Dimensions
26 cm
Extent
xxxii, 271 pages
Isbn
9781401848873
Lccn
2006296562
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
color illustrations
System control number
  • (Sirsi) o61764202
  • (OCoLC)61764202

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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