Coverart for item
The Resource Controlling the message : new media in American political campaigns, edited by Victoria A. Farrar-Myers and Justin S. Vaughn

Controlling the message : new media in American political campaigns, edited by Victoria A. Farrar-Myers and Justin S. Vaughn

Label
Controlling the message : new media in American political campaigns
Title
Controlling the message
Title remainder
new media in American political campaigns
Statement of responsibility
edited by Victoria A. Farrar-Myers and Justin S. Vaughn
Contributor
Subject
Genre
Language
eng
Summary
Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship
Cataloging source
DLC
Dewey number
324.7/30973
Index
index present
LC call number
JK2281
LC item number
.C66 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1978-
http://library.link/vocab/relatedWorkOrContributorName
  • Farrar-Myers, Victoria A
  • Vaughn, Justin S.
http://library.link/vocab/subjectName
  • Campaign management
  • Internet in political campaigns
  • Political campaigns
  • Digital media
  • Campaign management
  • Digital media
  • Internet in political campaigns
  • Political campaigns
  • United States
  • Neue Medien
  • Politische Kampagne
  • USA
Label
Controlling the message : new media in American political campaigns, edited by Victoria A. Farrar-Myers and Justin S. Vaughn
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Girish J. Gulati and Christine B. Williams
  • Surrogates or competitors? social media use by independent political actors
  • Julia R. Azari and Benjamin A. Stewart
  • The competition to control campaign messages on YouTube
  • Robert J. Klotz
  • Part 2:
  • Message Control in the New Media Environment
  • Campaign news in the time of Twitter
  • Regina G. Lawrence
  • New and traditional media reportage on electoral campaign controversies
  • Introduction:
  • Mike Gruszczynski
  • Traditional media, social media, and different presidential campaign messages
  • Matthew Eshbaugh-Soha
  • Part 3:
  • Social Media's Impact on Campaign Politics
  • The influence of user-controlled messages on candidate evaluations
  • Joshua Hawthorne and Benjamin R. Warner
  • Terms of engagement: online political participation and the impact on offline political participation
  • Meredith Conroy, Jessica T. Feezell, and Mario Guerrero
  • Is laughter the best medicine for politics? commercial versus noncommercial YouTube videos
  • Controlling the message in the social media marketplace of ideas
  • Todd L. Belt
  • Part 4:
  • Social Media and Civic Relations
  • Comment forum speech as a mirror of mainstream discourse
  • Karen S. Hoffman
  • Sparking debate: campaigns, social media, and political incivility
  • Daniel J. Coffey, Michael Kohler, and Douglas M. Granger
  • Flaming and blaming: the political effect of Internet news and reader "comments"
  • Brian R. Calfano
  • Conclusion:
  • Victoria A. Farrar-Myers and Justin S. Vaughn
  • Message control at the margins
  • Victoria A. Farrar-Myers and Justin S. Vaughn
  • Part 1:
  • Elite Utilization
  • Strategic communication in a networked age
  • Daniel Kreiss and Creighton Welch
  • Congressional campaigns' motivations for social media adoption
Control code
ocn893452373
Dimensions
26 cm
Extent
vii, 316 pages
Isbn
9781479886357
Lccn
2014044421
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
40024725130
System control number
  • (Sirsi) i9781479867592
  • (OCoLC)893452373
Label
Controlling the message : new media in American political campaigns, edited by Victoria A. Farrar-Myers and Justin S. Vaughn
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Girish J. Gulati and Christine B. Williams
  • Surrogates or competitors? social media use by independent political actors
  • Julia R. Azari and Benjamin A. Stewart
  • The competition to control campaign messages on YouTube
  • Robert J. Klotz
  • Part 2:
  • Message Control in the New Media Environment
  • Campaign news in the time of Twitter
  • Regina G. Lawrence
  • New and traditional media reportage on electoral campaign controversies
  • Introduction:
  • Mike Gruszczynski
  • Traditional media, social media, and different presidential campaign messages
  • Matthew Eshbaugh-Soha
  • Part 3:
  • Social Media's Impact on Campaign Politics
  • The influence of user-controlled messages on candidate evaluations
  • Joshua Hawthorne and Benjamin R. Warner
  • Terms of engagement: online political participation and the impact on offline political participation
  • Meredith Conroy, Jessica T. Feezell, and Mario Guerrero
  • Is laughter the best medicine for politics? commercial versus noncommercial YouTube videos
  • Controlling the message in the social media marketplace of ideas
  • Todd L. Belt
  • Part 4:
  • Social Media and Civic Relations
  • Comment forum speech as a mirror of mainstream discourse
  • Karen S. Hoffman
  • Sparking debate: campaigns, social media, and political incivility
  • Daniel J. Coffey, Michael Kohler, and Douglas M. Granger
  • Flaming and blaming: the political effect of Internet news and reader "comments"
  • Brian R. Calfano
  • Conclusion:
  • Victoria A. Farrar-Myers and Justin S. Vaughn
  • Message control at the margins
  • Victoria A. Farrar-Myers and Justin S. Vaughn
  • Part 1:
  • Elite Utilization
  • Strategic communication in a networked age
  • Daniel Kreiss and Creighton Welch
  • Congressional campaigns' motivations for social media adoption
Control code
ocn893452373
Dimensions
26 cm
Extent
vii, 316 pages
Isbn
9781479886357
Lccn
2014044421
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
40024725130
System control number
  • (Sirsi) i9781479867592
  • (OCoLC)893452373

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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