The Resource Controlling the message : new media in American political campaigns, edited by Victoria A. Farrar-Myers and Justin S. Vaughn
Controlling the message : new media in American political campaigns, edited by Victoria A. Farrar-Myers and Justin S. Vaughn
Resource Information
The item Controlling the message : new media in American political campaigns, edited by Victoria A. Farrar-Myers and Justin S. Vaughn represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.This item is available to borrow from 1 library branch.
Resource Information
The item Controlling the message : new media in American political campaigns, edited by Victoria A. Farrar-Myers and Justin S. Vaughn represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.
This item is available to borrow from 1 library branch.
- Summary
- Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship
- Language
- eng
- Extent
- vii, 316 pages
- Contents
-
- Girish J. Gulati and Christine B. Williams
- Surrogates or competitors? social media use by independent political actors
- Julia R. Azari and Benjamin A. Stewart
- The competition to control campaign messages on YouTube
- Robert J. Klotz
- Part 2:
- Message Control in the New Media Environment
- Campaign news in the time of Twitter
- Regina G. Lawrence
- New and traditional media reportage on electoral campaign controversies
- Introduction:
- Mike Gruszczynski
- Traditional media, social media, and different presidential campaign messages
- Matthew Eshbaugh-Soha
- Part 3:
- Social Media's Impact on Campaign Politics
- The influence of user-controlled messages on candidate evaluations
- Joshua Hawthorne and Benjamin R. Warner
- Terms of engagement: online political participation and the impact on offline political participation
- Meredith Conroy, Jessica T. Feezell, and Mario Guerrero
- Is laughter the best medicine for politics? commercial versus noncommercial YouTube videos
- Controlling the message in the social media marketplace of ideas
- Todd L. Belt
- Part 4:
- Social Media and Civic Relations
- Comment forum speech as a mirror of mainstream discourse
- Karen S. Hoffman
- Sparking debate: campaigns, social media, and political incivility
- Daniel J. Coffey, Michael Kohler, and Douglas M. Granger
- Flaming and blaming: the political effect of Internet news and reader "comments"
- Brian R. Calfano
- Conclusion:
- Victoria A. Farrar-Myers and Justin S. Vaughn
- Message control at the margins
- Victoria A. Farrar-Myers and Justin S. Vaughn
- Part 1:
- Elite Utilization
- Strategic communication in a networked age
- Daniel Kreiss and Creighton Welch
- Congressional campaigns' motivations for social media adoption
- Isbn
- 9781479867592
- Label
- Controlling the message : new media in American political campaigns
- Title
- Controlling the message
- Title remainder
- new media in American political campaigns
- Statement of responsibility
- edited by Victoria A. Farrar-Myers and Justin S. Vaughn
- Subject
-
- Campaign management -- Technological innovations
- Campaign management -- Technological innovations -- United States -- History
- Digital media
- Digital media -- United States -- History
- History
- Internet in political campaigns
- Internet in political campaigns -- United States -- History
- Neue Medien
- Political campaigns -- Technological innovations
- Political campaigns -- Technological innovations -- United States -- History
- Politische Kampagne
- USA
- United States
- Language
- eng
- Summary
- Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship
- Cataloging source
- DLC
- Dewey number
- 324.7/30973
- Index
- index present
- LC call number
- JK2281
- LC item number
- .C66 2015
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1978-
- http://library.link/vocab/relatedWorkOrContributorName
-
- Farrar-Myers, Victoria A
- Vaughn, Justin S.
- http://library.link/vocab/subjectName
-
- Campaign management
- Internet in political campaigns
- Political campaigns
- Digital media
- Campaign management
- Digital media
- Internet in political campaigns
- Political campaigns
- United States
- Neue Medien
- Politische Kampagne
- USA
- Label
- Controlling the message : new media in American political campaigns, edited by Victoria A. Farrar-Myers and Justin S. Vaughn
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Girish J. Gulati and Christine B. Williams
- Surrogates or competitors? social media use by independent political actors
- Julia R. Azari and Benjamin A. Stewart
- The competition to control campaign messages on YouTube
- Robert J. Klotz
- Part 2:
- Message Control in the New Media Environment
- Campaign news in the time of Twitter
- Regina G. Lawrence
- New and traditional media reportage on electoral campaign controversies
- Introduction:
- Mike Gruszczynski
- Traditional media, social media, and different presidential campaign messages
- Matthew Eshbaugh-Soha
- Part 3:
- Social Media's Impact on Campaign Politics
- The influence of user-controlled messages on candidate evaluations
- Joshua Hawthorne and Benjamin R. Warner
- Terms of engagement: online political participation and the impact on offline political participation
- Meredith Conroy, Jessica T. Feezell, and Mario Guerrero
- Is laughter the best medicine for politics? commercial versus noncommercial YouTube videos
- Controlling the message in the social media marketplace of ideas
- Todd L. Belt
- Part 4:
- Social Media and Civic Relations
- Comment forum speech as a mirror of mainstream discourse
- Karen S. Hoffman
- Sparking debate: campaigns, social media, and political incivility
- Daniel J. Coffey, Michael Kohler, and Douglas M. Granger
- Flaming and blaming: the political effect of Internet news and reader "comments"
- Brian R. Calfano
- Conclusion:
- Victoria A. Farrar-Myers and Justin S. Vaughn
- Message control at the margins
- Victoria A. Farrar-Myers and Justin S. Vaughn
- Part 1:
- Elite Utilization
- Strategic communication in a networked age
- Daniel Kreiss and Creighton Welch
- Congressional campaigns' motivations for social media adoption
- Control code
- ocn893452373
- Dimensions
- 26 cm
- Extent
- vii, 316 pages
- Isbn
- 9781479867592
- Lccn
- 2014044421
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other control number
- 40024725130
- System control number
-
- (Sirsi) i9781479867592
- (OCoLC)893452373
- Label
- Controlling the message : new media in American political campaigns, edited by Victoria A. Farrar-Myers and Justin S. Vaughn
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Girish J. Gulati and Christine B. Williams
- Surrogates or competitors? social media use by independent political actors
- Julia R. Azari and Benjamin A. Stewart
- The competition to control campaign messages on YouTube
- Robert J. Klotz
- Part 2:
- Message Control in the New Media Environment
- Campaign news in the time of Twitter
- Regina G. Lawrence
- New and traditional media reportage on electoral campaign controversies
- Introduction:
- Mike Gruszczynski
- Traditional media, social media, and different presidential campaign messages
- Matthew Eshbaugh-Soha
- Part 3:
- Social Media's Impact on Campaign Politics
- The influence of user-controlled messages on candidate evaluations
- Joshua Hawthorne and Benjamin R. Warner
- Terms of engagement: online political participation and the impact on offline political participation
- Meredith Conroy, Jessica T. Feezell, and Mario Guerrero
- Is laughter the best medicine for politics? commercial versus noncommercial YouTube videos
- Controlling the message in the social media marketplace of ideas
- Todd L. Belt
- Part 4:
- Social Media and Civic Relations
- Comment forum speech as a mirror of mainstream discourse
- Karen S. Hoffman
- Sparking debate: campaigns, social media, and political incivility
- Daniel J. Coffey, Michael Kohler, and Douglas M. Granger
- Flaming and blaming: the political effect of Internet news and reader "comments"
- Brian R. Calfano
- Conclusion:
- Victoria A. Farrar-Myers and Justin S. Vaughn
- Message control at the margins
- Victoria A. Farrar-Myers and Justin S. Vaughn
- Part 1:
- Elite Utilization
- Strategic communication in a networked age
- Daniel Kreiss and Creighton Welch
- Congressional campaigns' motivations for social media adoption
- Control code
- ocn893452373
- Dimensions
- 26 cm
- Extent
- vii, 316 pages
- Isbn
- 9781479867592
- Lccn
- 2014044421
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other control number
- 40024725130
- System control number
-
- (Sirsi) i9781479867592
- (OCoLC)893452373
Subject
- Campaign management -- Technological innovations
- Campaign management -- Technological innovations -- United States -- History
- Digital media
- Digital media -- United States -- History
- History
- Internet in political campaigns
- Internet in political campaigns -- United States -- History
- Neue Medien
- Political campaigns -- Technological innovations
- Political campaigns -- Technological innovations -- United States -- History
- Politische Kampagne
- USA
- United States
Genre
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/Controlling-the-message--new-media-in-American/al26tzB9U9k/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/Controlling-the-message--new-media-in-American/al26tzB9U9k/">Controlling the message : new media in American political campaigns, edited by Victoria A. Farrar-Myers and Justin S. Vaughn</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
