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The Resource Consuming Kids : the Commercialization of Childhood, the Media Education Foundation presents ; written & directed by Adriana Barbaro & Jeremy Earp ; produced by Adriana Barbaro ; co-producer, Jason T. Young ; a Media Education Foundation production

Consuming Kids : the Commercialization of Childhood, the Media Education Foundation presents ; written & directed by Adriana Barbaro & Jeremy Earp ; produced by Adriana Barbaro ; co-producer, Jason T. Young ; a Media Education Foundation production

Contributor
Summary
Discusses the practices of a multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and video games to educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Video raises questions about the ethics of children's marketing and its impact on the health and well-being of kids
Language
  • eng
  • eng
  • eng
Work
Publication
Extent
1 videodisc (67 min.)
Note
Extra features: "What parents can do" (10 min.); "Barney vs. Power Rangers" (8 min.); "Jolts and tricks" (7 min.)
Contents
  • Introduction (6:33)
  • The floodgates open (7:04)
  • By any means necessary (10:44)
  • Under the microscope (7:09)
  • Brand new world (6:12)
  • Cradle to grave (8:47)
  • Rewiring childhood (9:47)
  • Our future (7:55)
Isbn
9781932869286
Instance
Label
Consuming Kids : the Commercialization of Childhood
Title
Consuming Kids
Title remainder
the Commercialization of Childhood
Statement of responsibility
the Media Education Foundation presents ; written & directed by Adriana Barbaro & Jeremy Earp ; produced by Adriana Barbaro ; co-producer, Jason T. Young ; a Media Education Foundation production
Title variation
Commercialization of childhood
Contributor
Screenwriter
Director
Narrator
Producer
Subject
Genre
Language
  • eng
  • eng
  • eng
Summary
Discusses the practices of a multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and video games to educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Video raises questions about the ethics of children's marketing and its impact on the health and well-being of kids
Cataloging source
MTG
Characteristic
videorecording
Credits note
Camera, David Rabinovitz [and others] ; supervising editor, Andrew Killoy
Dewey number
659.1042
Language note
In English with optional English subtitles
LC call number
  • HF5415.32
  • HF5415.332.C45
LC item number
  • .C6 2008
  • C66 2008
PerformerNote
Narrator, Alex Peterson; Participants, Dan Acuff, Enola Aird, Michael Brody, Nancy Carlsson-Paige, Josh Golin, Allen Kanner, Velma LaPoint, Diane Levin, Susan Linn, Robert Reiher, Michael Rich, Gary Ruskin, Nick Russell, Juliet Schor, Betsy Taylor, David Walsh
http://library.link/vocab/relatedWorkOrContributorName
  • Barbaro, Adriana
  • Earp, Jeremy
  • Young, Jason T
  • Peterson, Alex
  • Media Education Foundation
Runtime
67
http://library.link/vocab/subjectName
  • Child consumers
  • Advertising and children
  • Marketing research
  • Advertising and children
  • Child consumers
  • Marketing research
  • United States
Target audience
general
Technique
live action
Label
Consuming Kids : the Commercialization of Childhood, the Media Education Foundation presents ; written & directed by Adriana Barbaro & Jeremy Earp ; produced by Adriana Barbaro ; co-producer, Jason T. Young ; a Media Education Foundation production
Instantiates
Publication
Note
Extra features: "What parents can do" (10 min.); "Barney vs. Power Rangers" (8 min.); "Jolts and tricks" (7 min.)
Carrier category
videodisc
Carrier category code
  • vd
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Contents
Introduction (6:33) -- The floodgates open (7:04) -- By any means necessary (10:44) -- Under the microscope (7:09) -- Brand new world (6:12) -- Cradle to grave (8:47) -- Rewiring childhood (9:47) -- Our future (7:55)
Control code
ocn182760372
Dimensions
4 3/4 in.
Dimensions
other
Extent
1 videodisc (67 min.)
Isbn
9781932869286
Media category
video
Media MARC source
rdamedia
Media type code
  • v
Medium for sound
videodisc
Other control number
897952001144
Other physical details
sound, color
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System control number
  • (Sirsi) o182760372
  • (OCoLC)182760372
System details
DVD
Terms governing use
  • All videos purchased by institutions are licensed for classroom viewing, public screening where no admission is charged, and closed-circuit viewing within educational institutions.
  • Includes public performance rights.
Video recording format
DVD
Label
Consuming Kids : the Commercialization of Childhood, the Media Education Foundation presents ; written & directed by Adriana Barbaro & Jeremy Earp ; produced by Adriana Barbaro ; co-producer, Jason T. Young ; a Media Education Foundation production
Publication
Note
Extra features: "What parents can do" (10 min.); "Barney vs. Power Rangers" (8 min.); "Jolts and tricks" (7 min.)
Carrier category
videodisc
Carrier category code
  • vd
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Contents
Introduction (6:33) -- The floodgates open (7:04) -- By any means necessary (10:44) -- Under the microscope (7:09) -- Brand new world (6:12) -- Cradle to grave (8:47) -- Rewiring childhood (9:47) -- Our future (7:55)
Control code
ocn182760372
Dimensions
4 3/4 in.
Dimensions
other
Extent
1 videodisc (67 min.)
Isbn
9781932869286
Media category
video
Media MARC source
rdamedia
Media type code
  • v
Medium for sound
videodisc
Other control number
897952001144
Other physical details
sound, color
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System control number
  • (Sirsi) o182760372
  • (OCoLC)182760372
System details
DVD
Terms governing use
  • All videos purchased by institutions are licensed for classroom viewing, public screening where no admission is charged, and closed-circuit viewing within educational institutions.
  • Includes public performance rights.
Video recording format
DVD

Subject

Genre

Library Locations

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      41.7974000 -88.45785

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