The Resource Burning the Ships: : Intellectual Property and the Transformation of Microsoft, Phelps, Marshall, (electronic resource)

Burning the Ships: : Intellectual Property and the Transformation of Microsoft, Phelps, Marshall, (electronic resource)

Label
Burning the Ships: : Intellectual Property and the Transformation of Microsoft
Title
Burning the Ships:
Title remainder
Intellectual Property and the Transformation of Microsoft
Statement of responsibility
Phelps, Marshall
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
At the start of this decade, Microsoft was on the defensive—beset on all sides by anti-trust suits and costly litigation, and viewed by many in the technology industry as a monopolist and market bully. How was it going to survive and succeed in the emerging new era of "open innovation," where collaboration and cooperation between firms, rather than market conquest, would be the keystones of success? This was the challenge facing Microsoft founder and Chairman Bill Gates. But "like Cortez burning his ships at the shores of the New World," Gates decided to embrace the change that was needed. He recruited Marshall Phelps—the legendary "godfather" of intellectual property who had turned IBM's IP portfolio into a $2 billion-a-year gold mine—out of retirement and into the cauldron of controversy that was Microsoft. Only this time Phelps' mission was infinitely more challenging than simply making money from IP. It was to help reform Microsoft's "man the barricades" culture, encourage the company to abandon its fortress mentality around its technology and share it with others for mutual benefit, and use intellectual property not as a weapon of competitive warfare but as a bridge to collaboration with other firms instead. Here, for the first time (and 500 collaboration deals later), is the inside story of what one analyst has called "the biggest change Microsoft has undergone since it became a multinational company." In this book, authors Marshall Phelps and David Kline take the reader inside the dramatic struggle within Microsoft to find a new direction. They offer an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction, and the company's controversial top-secret partnership building efforts with major open source companies and others around the world. Nothing was held back from this book save for information specifically prohibited from disclosure by confidentiality agreements that Microsoft signed with other companies. Indeed, the degree of access to Microsoft's inner workings granted to the authors—and the honest self-criticism offered by Microsoft leaders and employees alike—was unprecedented in the company's 34-year history. There are lessons in this book for executives in every industry—most especially on the role that intellectual property can play in libera..
http://library.link/vocab/creatorName
Phelps, Marshall
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorName
  • Kline, David
  • Safari, an O'Reilly Media Company
http://library.link/vocab/subjectName
  • Creative ability in business
  • Creative thinking
  • Technological innovations
  • New products
Label
Burning the Ships: : Intellectual Property and the Transformation of Microsoft, Phelps, Marshall, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9780470432150/?ar
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
208 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9780470432150
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a276878
  • (Safari)9780470432150
System details
Mode of access: World Wide Web
Label
Burning the Ships: : Intellectual Property and the Transformation of Microsoft, Phelps, Marshall, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9780470432150/?ar
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
208 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9780470432150
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a276878
  • (Safari)9780470432150
System details
Mode of access: World Wide Web

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