The Resource Building Your Company's Capabilities Through Global Expansion, Vives, Luis, (electronic resource)

Building Your Company's Capabilities Through Global Expansion, Vives, Luis, (electronic resource)

Label
Building Your Company's Capabilities Through Global Expansion
Title
Building Your Company's Capabilities Through Global Expansion
Statement of responsibility
Vives, Luis
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
New markets and new possibilities for expansion and acquisition make the global competitive landscape more dynamic, creating both threats and opportunities. The task of the global strategist involves not only identifying where to leverage a company's existing strengths but also how to enhance and renew its capabilities. The authors argue that the risks of global expansion can be greatly reduced by taking a systematic approach to the decision-making process about entering a new country. They conclude that the experience of many global companies suggests that expensive mistakes are often made when companies don't ask certain key questions before they make such internationalization decisions. By better understanding the nature of their own competitive advantages and how those advantages might fit into or be augmented by a new market, companies can greatly improve their chances of success. The authors illustrate their argument by drawing on the examples of companies such as CEMEX, Telefónica, Accor, Wal-Mart and IKEA. The authors propose two tests for the global strategist, one to use when a company is considering replicating a successful strategy in a new country, and the other to use when a company is seeking to acquire a new capability in a new market
http://library.link/vocab/creatorName
Vives, Luis
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorName
  • Lucea, Rafael
  • Lessard, Donald
  • Safari, an O'Reilly Media Company
http://library.link/vocab/subjectName
  • Business management
  • Creative ability in business
  • Creative thinking
  • Technological innovations
  • New products
Label
Building Your Company's Capabilities Through Global Expansion, Vives, Luis, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/53863MIT54202/?ar
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
7 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
53863MIT54202
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a276821
  • (Safari)53863MIT54202
System details
Mode of access: World Wide Web
Label
Building Your Company's Capabilities Through Global Expansion, Vives, Luis, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/53863MIT54202/?ar
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
7 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
53863MIT54202
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a276821
  • (Safari)53863MIT54202
System details
Mode of access: World Wide Web

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