Coverart for item
The Resource Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand, Catherine Kaputa

Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand, Catherine Kaputa

Label
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
Title
Breakthrough branding
Title remainder
how smart entrepreneurs and intrapreneurs transform a small idea into a big brand
Statement of responsibility
Catherine Kaputa
Creator
Subject
Genre
Language
eng
Summary
"From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition -- all by utilizing the power of branding!"--Provided by publisher
Cataloging source
N$T
http://library.link/vocab/creatorDate
1948-
http://library.link/vocab/creatorName
Kaputa, Catherine
Dewey number
658.8/27
Index
index present
LC call number
HF5415.1255
LC item number
.K37 2012eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Success in business
  • Branding (Marketing)
  • Success in business
  • BUSINESS & ECONOMICS
  • Branding (Marketing)
  • Success in business
  • Branding (Marketing)
  • Success in business
Label
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand, Catherine Kaputa
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. What's the brand idea? -- 2. The alchemy of the brand entrepreneur -- 3. Power positioning -- 4. The making of a brand's verbal identity -- 5. Creating your brand's look and feel -- 6. Pimp my brand! -- 7. Brand big!: boldly marketing the brand -- 8. Company culture: one team with one dream -- 9. What's your pitch? -- 10. Take the "work" out of networking -- 11. From small idea to big brand
Control code
ocn784949339
Dimensions
unknown
Extent
1 online resource (496 pages)
File format
unknown
Form of item
online
Isbn
9781857889956
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
  • CL0500000158
  • B69DF736-96BB-4217-B4B8-6DE46A27D7D3
System control number
  • (Sirsi) o784949339
  • (OCoLC)784949339
Label
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand, Catherine Kaputa
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. What's the brand idea? -- 2. The alchemy of the brand entrepreneur -- 3. Power positioning -- 4. The making of a brand's verbal identity -- 5. Creating your brand's look and feel -- 6. Pimp my brand! -- 7. Brand big!: boldly marketing the brand -- 8. Company culture: one team with one dream -- 9. What's your pitch? -- 10. Take the "work" out of networking -- 11. From small idea to big brand
Control code
ocn784949339
Dimensions
unknown
Extent
1 online resource (496 pages)
File format
unknown
Form of item
online
Isbn
9781857889956
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
  • CL0500000158
  • B69DF736-96BB-4217-B4B8-6DE46A27D7D3
System control number
  • (Sirsi) o784949339
  • (OCoLC)784949339

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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