The Resource Branding Strategies for Success (Collection), Larry Light, Joan, (electronic resource)

Branding Strategies for Success (Collection), Larry Light, Joan, (electronic resource)

Label
Branding Strategies for Success (Collection)
Title
Branding Strategies for Success (Collection)
Statement of responsibility
Larry Light, Joan
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them! In three indispensable books, you'll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to supercharge profits and growth. In Six Rules for Brand Revitalization , Larry Light and Joan Kiddon teach the invaluable lessons of one of history's most successful brand revitalizations: the reinvigoration of McDonald's®. Drawing on that experience, the authors introduce a systematic blueprint for resurrecting any brand, and driving it to unprecedented success. Learn how to refocus your entire organization around common goals and a common brand promise...restore brand relevance based on profound knowledge of your customers... leverage innovation to reinvent your total brand experience... create a “plan to win,” and execute on it. The Truth About Creating Brands People Love reveals 51 bite-size, easy-to-use techniques for building great brands, and keeping them great. Learn powerful truths about positioning brands and developing brand meaning; using brands to drive corporate profits; managing advertising, pricing, and segmentation, and much more. Finally, What's Your Story?: Storytelling to Move Markets, Audiences, People and Brands shows how to leverage the universal human activity of storytelling: your most powerful, most underutilized tool for competitive advantage. Legendary business thinkers Ryan Mathews and Watts Wacker help you take control of the stories your business tells, make them believable and unforgettable, make them move your customers to act! From world-renowned leaders and experts, including Larry Light, Joan Kiddon, Brian D. Till, Donna D. Heckler, Ryan Mathews, and Watts Wacker
http://library.link/vocab/creatorName
Larry Light, Joan
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorName
Safari, an O'Reilly Media Company
http://library.link/vocab/subjectName
  • Creative ability in business
  • Creative thinking
  • Technological innovations
  • New products
Label
Branding Strategies for Success (Collection), Larry Light, Joan, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9780133039030/?ar
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
704 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
  • 9780133039030
  • 9780133039030
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a276121
  • (Safari)9780133039030
System details
Mode of access: World Wide Web
Label
Branding Strategies for Success (Collection), Larry Light, Joan, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9780133039030/?ar
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
704 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
  • 9780133039030
  • 9780133039030
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a276121
  • (Safari)9780133039030
System details
Mode of access: World Wide Web

Library Locations

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      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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