Coverart for item
The Resource Brand success : how the world's top 100 brands thrive and survive, Matt Haig

Brand success : how the world's top 100 brands thrive and survive, Matt Haig

Label
Brand success : how the world's top 100 brands thrive and survive
Title
Brand success
Title remainder
how the world's top 100 brands thrive and survive
Statement of responsibility
Matt Haig
Creator
Contributor
Subject
Genre
Language
eng
Summary
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world's best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academ
Cataloging source
N$T
http://library.link/vocab/creatorName
Haig, Matt
Dewey number
658.8/27
Index
index present
LC call number
HD69.B7
LC item number
H346 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Haig, Matt
http://library.link/vocab/subjectName
  • Brand name products
  • Advertising
  • Brand name products
  • Branding (Marketing)
  • Business
  • BUSINESS & ECONOMICS
  • Brand name products
  • Markenpolitik
  • Erfolgsfaktor
Label
Brand success : how the world's top 100 brands thrive and survive, Matt Haig
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 290-291) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction; Chapter One Innovation brands; Chapter Two Pioneer brands; Chapter Three Distraction brands; Chapter Four Streamlined brands; Chapter Five Muscle brands; Chapter Six Distinction brands; Chapter Seven Status brands; Chapter Eight People brands; Chapter Nine Responsibility brands; Chapter Ten Broad brands; Chapter Eleven Emotion brands; Chapter Twelve Design brands; Chapter Thirteen Consistent brands; Chapter Fourteen Advertiser brands; Chapter Fifteen Distribution brands; Chapter Sixteen Speed brands; Chapter Seventeen Evolution brands; Chapter Eighteen The BRIC brands
Control code
ocn733290708
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (viii, 296 pages)
File format
unknown
Form of item
online
Isbn
9780749462888
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
  • CL0500000140
  • D5EB7EA5-064D-4D6E-A192-3B9C3F850F45
System control number
  • (Sirsi) o733290708
  • (OCoLC)733290708
Label
Brand success : how the world's top 100 brands thrive and survive, Matt Haig
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 290-291) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction; Chapter One Innovation brands; Chapter Two Pioneer brands; Chapter Three Distraction brands; Chapter Four Streamlined brands; Chapter Five Muscle brands; Chapter Six Distinction brands; Chapter Seven Status brands; Chapter Eight People brands; Chapter Nine Responsibility brands; Chapter Ten Broad brands; Chapter Eleven Emotion brands; Chapter Twelve Design brands; Chapter Thirteen Consistent brands; Chapter Fourteen Advertiser brands; Chapter Fifteen Distribution brands; Chapter Sixteen Speed brands; Chapter Seventeen Evolution brands; Chapter Eighteen The BRIC brands
Control code
ocn733290708
Dimensions
unknown
Edition
2nd ed.
Extent
1 online resource (viii, 296 pages)
File format
unknown
Form of item
online
Isbn
9780749462888
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
  • CL0500000140
  • D5EB7EA5-064D-4D6E-A192-3B9C3F850F45
System control number
  • (Sirsi) o733290708
  • (OCoLC)733290708

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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