The Resource Brand Rewired: : Connecting Intellectual Property, Branding, and Creativity Strategy, Chasser, Anne, (electronic resource)

Brand Rewired: : Connecting Intellectual Property, Branding, and Creativity Strategy, Chasser, Anne, (electronic resource)

Label
Brand Rewired: : Connecting Intellectual Property, Branding, and Creativity Strategy
Title
Brand Rewired:
Title remainder
Connecting Intellectual Property, Branding, and Creativity Strategy
Statement of responsibility
Chasser, Anne
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come Reveals how to reduce costs in the brand creation and legal process Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment
http://library.link/vocab/creatorName
Chasser, Anne
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorName
  • Wolfe, Jennifer
  • Safari, an O'Reilly Media Company
http://library.link/vocab/subjectName
  • Business planning
  • Strategic planning
Label
Brand Rewired: : Connecting Intellectual Property, Branding, and Creativity Strategy, Chasser, Anne, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9780470575420/?ar
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
224 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9780470575420
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a276131
  • (Safari)9780470575420
System details
Mode of access: World Wide Web
Label
Brand Rewired: : Connecting Intellectual Property, Branding, and Creativity Strategy, Chasser, Anne, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9780470575420/?ar
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
224 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9780470575420
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a276131
  • (Safari)9780470575420
System details
Mode of access: World Wide Web

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