The Resource Brand Relevance: : Making Competitors Irrelevant, Aaker, David, (electronic resource)

Brand Relevance: : Making Competitors Irrelevant, Aaker, David, (electronic resource)

Label
Brand Relevance: : Making Competitors Irrelevant
Title
Brand Relevance:
Title remainder
Making Competitors Irrelevant
Statement of responsibility
Aaker, David
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant
http://library.link/vocab/creatorName
Aaker, David
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorName
Safari, an O'Reilly Media Company
http://library.link/vocab/subjectName
  • Creative ability in business
  • Creative thinking
  • Technological innovations
  • New products
Label
Brand Relevance: : Making Competitors Irrelevant, Aaker, David, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9780470613580/?ar
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
400 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9780470613580
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a276129
  • (Safari)9780470613580
System details
Mode of access: World Wide Web
Label
Brand Relevance: : Making Competitors Irrelevant, Aaker, David, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9780470613580/?ar
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
400 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9780470613580
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a276129
  • (Safari)9780470613580
System details
Mode of access: World Wide Web

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