The Resource Brand New: : Solving the Innovation Paradox—How Great Brands Invent and Launch New Products, Services, and Business Models, Maddock, G., (electronic resource)

Brand New: : Solving the Innovation Paradox—How Great Brands Invent and Launch New Products, Services, and Business Models, Maddock, G., (electronic resource)

Label
Brand New: : Solving the Innovation Paradox—How Great Brands Invent and Launch New Products, Services, and Business Models
Title
Brand New:
Title remainder
Solving the Innovation Paradox—How Great Brands Invent and Launch New Products, Services, and Business Models
Statement of responsibility
Maddock, G.
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
Brand New's revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. Research shows people like new products and services. Indeed they go out of their way to try to find them. Yet companies are truly terrible at providing new products and services that meet these customers' needs. Why are companies so bad at giving customers what they want? Because they lack a simple proven process that makes sure innovation occurs efficiently time after time. No one knows this better than Mike Maddock and his team at Maddock Douglas, the Agency of Innovation,TM which has worked closely with more than a quarter of Fortune 100 . To solve the innovation paradox, Maddock explains the process his team has used to help the world's best companies and shows you how to Find needs and opportunity in the marketplace Come up with significant market insights Create compelling communication (using the actual words your customers use) to convince people to try your new creation What has worked for some of the world's most successful companies, when it comes to innovation, will work for you. Start putting the lessons of Brand New to work for you...before the competition does
http://library.link/vocab/creatorName
Maddock, G
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorName
  • Uriarte, Luisa
  • Brown, Paul
  • Safari, an O'Reilly Media Company
http://library.link/vocab/subjectName
  • Creative ability in business
  • Creative thinking
  • Technological innovations
  • New products
Label
Brand New: : Solving the Innovation Paradox—How Great Brands Invent and Launch New Products, Services, and Business Models, Maddock, G., (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9781118095942/?ar
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
218 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9781118095942
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a276127
  • (Safari)9781118095942
System details
Mode of access: World Wide Web
Label
Brand New: : Solving the Innovation Paradox—How Great Brands Invent and Launch New Products, Services, and Business Models, Maddock, G., (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9781118095942/?ar
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
218 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9781118095942
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a276127
  • (Safari)9781118095942
System details
Mode of access: World Wide Web

Library Locations

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      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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