The Resource Brainstorming and Beyond, Wilson, Chauncey, (electronic resource)

Brainstorming and Beyond, Wilson, Chauncey, (electronic resource)

Label
Brainstorming and Beyond
Title
Brainstorming and Beyond
Statement of responsibility
Wilson, Chauncey
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success. Learn the proper techniques for generating ideas with limited time, hostile audiences, and limited facilitation support Explores efficient processes for analyzing the value of ideas Examines ways to generate visual as well as textual ideas
http://library.link/vocab/creatorName
Wilson, Chauncey
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorName
Safari, an O'Reilly Media Company
http://library.link/vocab/subjectName
  • Creative ability in business
  • Creative thinking
  • Technological innovations
  • New products
Label
Brainstorming and Beyond, Wilson, Chauncey, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9780124071575/?ar
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
84 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
  • C20120035338
  • 9780124071575
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a276105
  • (Safari)9780124071575
System details
Mode of access: World Wide Web
Label
Brainstorming and Beyond, Wilson, Chauncey, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9780124071575/?ar
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
84 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
  • C20120035338
  • 9780124071575
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a276105
  • (Safari)9780124071575
System details
Mode of access: World Wide Web

Library Locations

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      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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