The Resource Brains on Fire: : Igniting Powerful, Sustainable Word of Mouth Movements, Phillips, Robbin, (electronic resource)

Brains on Fire: : Igniting Powerful, Sustainable Word of Mouth Movements, Phillips, Robbin, (electronic resource)

Label
Brains on Fire: : Igniting Powerful, Sustainable Word of Mouth Movements
Title
Brains on Fire:
Title remainder
Igniting Powerful, Sustainable Word of Mouth Movements
Statement of responsibility
Phillips, Robbin
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
http://library.link/vocab/creatorName
Phillips, Robbin
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorName
  • Cordell, Greg
  • Church, Geno
  • Jones, Spike
  • Safari, an O'Reilly Media Company
http://library.link/vocab/subjectName
  • Electronic book readers
  • Business management
Label
Brains on Fire: : Igniting Powerful, Sustainable Word of Mouth Movements, Phillips, Robbin, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9780470614181/?ar
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
184 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9780470614181
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a276104
  • (Safari)9780470614181
System details
Mode of access: World Wide Web
Label
Brains on Fire: : Igniting Powerful, Sustainable Word of Mouth Movements, Phillips, Robbin, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9780470614181/?ar
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
184 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9780470614181
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a276104
  • (Safari)9780470614181
System details
Mode of access: World Wide Web

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