The Resource Blogging to Drive Business: : Create and Maintain Valuable Customer Connections, Bollwitt, Rebecca, (electronic resource)

Blogging to Drive Business: : Create and Maintain Valuable Customer Connections, Bollwitt, Rebecca, (electronic resource)

Label
Blogging to Drive Business: : Create and Maintain Valuable Customer Connections
Title
Blogging to Drive Business:
Title remainder
Create and Maintain Valuable Customer Connections
Statement of responsibility
Bollwitt, Rebecca
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits “To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog! Blogging to Drive Business is an essential guide for any business wishing to use a blog to attract a steady stream of inbound opportunities.” —Paul Dunay , Global Managing Director of Services and Social Marketing, Avaya Inc. Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek. Whatever your role in the business, you'll learn how to: • Launch a blog that truly represents the best of your business • Create a comprehensive, long-term blogging strategy • Staff your blogging initiative • Integrate blogs with other offline and online marketing programs • Use your blog to drive customers and prospects to the business • Push up-to-the-minute information to customers via RSS • Build a thriving online community—and learn from what it tells you • Manage comments (and decide whether to have them) • Utilize podcasts, vlogs, microblogging, and other new techniques • Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web
http://library.link/vocab/creatorName
Bollwitt, Rebecca
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorName
  • Butow, Eric
  • Safari, an O'Reilly Media Company
http://library.link/vocab/subjectName
  • Creative ability in business
  • Creative thinking
  • Technological innovations
  • New products
Label
Blogging to Drive Business: : Create and Maintain Valuable Customer Connections, Bollwitt, Rebecca, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9780768695014/?ar
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
192 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
  • 9780768695014
  • 9780768695014
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a275989
  • (Safari)9780768695014
System details
Mode of access: World Wide Web
Label
Blogging to Drive Business: : Create and Maintain Valuable Customer Connections, Bollwitt, Rebecca, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9780768695014/?ar
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
192 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
  • 9780768695014
  • 9780768695014
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a275989
  • (Safari)9780768695014
System details
Mode of access: World Wide Web

Library Locations

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      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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