The Resource Bill It, Kill It, or Keep It Free?, Ulaga, Wolfgang, (electronic resource)

Bill It, Kill It, or Keep It Free?, Ulaga, Wolfgang, (electronic resource)

Label
Bill It, Kill It, or Keep It Free?
Title
Bill It, Kill It, or Keep It Free?
Statement of responsibility
Ulaga, Wolfgang
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
Many B2B companies seek to grow beyond traditional product lines by venturing into new services. Yet they often overlook the opportunity to capture sales from free services they provide. This article outlines the free-to-fee, or F2F, service transition. It shows how to inventory free services (categorizing them as profit drains, distributor delights, competitive weapons, or gold nuggets) and lays out a path for profitably generating revenues
http://library.link/vocab/creatorName
Ulaga, Wolfgang
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorName
  • Michel, Stefan
  • Hinterhuber, Andreas
  • Liozu, Stephan
  • Kohli, Ajay
  • Sawhney, Mohanbir
  • Steenkamp, Jan-Benedict
  • Homburg, Christian
  • Chopra, Sunil
  • Wouters, Marc
  • Ritson, Mark
  • Mohr, Jakki
  • Gebauer, Heiko
  • Nambisan, Satish
  • Anderson, James
  • Ng, Irene
  • Hamilton, Rebecca
  • Monroe, Kent
  • Bharadwaj, Sundar
  • Safari, an O'Reilly Media Company
http://library.link/vocab/subjectName
  • Creative ability in business
  • Creative thinking
  • Technological innovations
  • New products
Label
Bill It, Kill It, or Keep It Free?, Ulaga, Wolfgang, (electronic resource)
Link
https://safarijv.auth0.com/authorize?client_id=UtNi1m1IRXgzYFIwZrhSxell9EDRaL2v&response_type=code&connection=waubonsee-community-college-website&redirect_uri=https://www.safaribooksonline.com/complete/auth0-oauth2/&state=/library/view/-/53863MIT60204/?ar
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
22 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
53863MIT60204
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a284238
  • (Safari)53863MIT60204
System details
Mode of access: World Wide Web
Label
Bill It, Kill It, or Keep It Free?, Ulaga, Wolfgang, (electronic resource)
Link
https://safarijv.auth0.com/authorize?client_id=UtNi1m1IRXgzYFIwZrhSxell9EDRaL2v&response_type=code&connection=waubonsee-community-college-website&redirect_uri=https://www.safaribooksonline.com/complete/auth0-oauth2/&state=/library/view/-/53863MIT60204/?ar
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
22 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
53863MIT60204
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a284238
  • (Safari)53863MIT60204
System details
Mode of access: World Wide Web

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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