Coverart for item
The Resource Big bucks, big pharma : marketing disease & pushing drugs, Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg [and others]

Big bucks, big pharma : marketing disease & pushing drugs, Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg [and others]

Label
Big bucks, big pharma : marketing disease & pushing drugs
Title
Big bucks, big pharma
Title remainder
marketing disease & pushing drugs
Statement of responsibility
Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg [and others]
Title variation
Marketing disease & pushing drugs
Contributor
Screenwriter
Narrator
Producer
Subject
Genre
Language
eng
Summary
Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, Big Bucks, Big Pharma challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being
Cataloging source
TPH
Characteristic
videorecording
Credits note
Narrator, Amy Goodman ; editor, Ronit Ridberg ; camera, David Rabinovitz ; music, Andrew Killoy, Peter Brandoli
Dewey number
  • QV 736
  • 338.476/151
Language note
In English, with optional English subtitles
LC call number
HD9665.6
LC item number
.B54 2006
NLM call number
QV 736 B592 2006
PerformerNote
Interviewees: Marcia Angell, Bob Goodman, Gene Carbona, Katharine Greider, Elizabeth Preston, Larry Sasich
http://library.link/vocab/relatedWorkOrContributorDate
1957-
http://library.link/vocab/relatedWorkOrContributorName
  • Ridberg, Ronit
  • Goodman, Amy
  • Media Education Foundation
Runtime
46
http://library.link/vocab/subjectName
  • Pharmaceutical industry
  • Direct-to-consumer prescription drug advertising
  • Drugs
  • Direct-to-consumer prescription drug advertising
  • Drugs
  • Pharmaceutical industry
  • Marketing of Health Services
  • Drug Industry
  • Economics, Pharmaceutical
Target audience
specialized
Technique
live action
Label
Big bucks, big pharma : marketing disease & pushing drugs, Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg [and others]
Link
http://www.mediaed.org/videos/MediaAndHealth/BigBucksBigPharma
Instantiates
Publication
Carrier category
videodisc
Carrier category code
vd
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
quadrophonic multichannel or surround
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Contents
Introduction -- Branding drugs -- Swimming in pills -- Disease mongering -- No free lunch -- A healthier prescription
Control code
ocm70287563
Dimensions
4 3/4 in.
Dimensions
other
Extent
1 videodisc (46 min.)
Isbn
9781932869057
Media category
video
Media MARC source
rdamedia
Media type code
v
Medium for sound
videodisc
Other physical details
sound, color
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System control number
  • (Sirsi) o70287563
  • (OCoLC)70287563
System details
DVD
Terms governing use
Includes public performance rights.
Video recording format
DVD
Label
Big bucks, big pharma : marketing disease & pushing drugs, Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg [and others]
Link
http://www.mediaed.org/videos/MediaAndHealth/BigBucksBigPharma
Publication
Carrier category
videodisc
Carrier category code
vd
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
quadrophonic multichannel or surround
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Contents
Introduction -- Branding drugs -- Swimming in pills -- Disease mongering -- No free lunch -- A healthier prescription
Control code
ocm70287563
Dimensions
4 3/4 in.
Dimensions
other
Extent
1 videodisc (46 min.)
Isbn
9781932869057
Media category
video
Media MARC source
rdamedia
Media type code
v
Medium for sound
videodisc
Other physical details
sound, color
Sound on medium or separate
sound on medium
Specific material designation
videodisc
System control number
  • (Sirsi) o70287563
  • (OCoLC)70287563
System details
DVD
Terms governing use
Includes public performance rights.
Video recording format
DVD

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