The Resource Beyond Viral: : How to Attract Customers, Promote Your Brand, and Make Money with Online Video, Nalty, Kevin, (electronic resource)

Beyond Viral: : How to Attract Customers, Promote Your Brand, and Make Money with Online Video, Nalty, Kevin, (electronic resource)

Label
Beyond Viral: : How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Title
Beyond Viral:
Title remainder
How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Statement of responsibility
Nalty, Kevin
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians Foreword by veteran vlogger David Meerman Scott First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral
http://library.link/vocab/creatorName
Nalty, Kevin
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorName
Safari, an O'Reilly Media Company
http://library.link/vocab/subjectName
Digital video
Label
Beyond Viral: : How to Attract Customers, Promote Your Brand, and Make Money with Online Video, Nalty, Kevin, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9780470598887/?ar
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
303 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9780470598887
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a275768
  • (Safari)9780470598887
System details
Mode of access: World Wide Web
Label
Beyond Viral: : How to Attract Customers, Promote Your Brand, and Make Money with Online Video, Nalty, Kevin, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9780470598887/?ar
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
303 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9780470598887
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a275768
  • (Safari)9780470598887
System details
Mode of access: World Wide Web

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