The Resource Beyond Advertising, Wind, Yoram, (electronic resource)

Beyond Advertising, Wind, Yoram, (electronic resource)

Label
Beyond Advertising
Title
Beyond Advertising
Statement of responsibility
Wind, Yoram
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints
http://library.link/vocab/creatorName
Wind, Yoram
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorName
  • Hays, Catharine
  • Safari, an O'Reilly Media Company
http://library.link/vocab/subjectName
  • Creative ability in business
  • Creative thinking
  • Technological innovations
  • New products
  • Business management
Label
Beyond Advertising, Wind, Yoram, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9781119074229/?ar
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
288 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9781119074229
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a275720
  • (Safari)9781119074229
System details
Mode of access: World Wide Web
Label
Beyond Advertising, Wind, Yoram, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9781119074229/?ar
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
288 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9781119074229
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a275720
  • (Safari)9781119074229
System details
Mode of access: World Wide Web

Library Locations

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      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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