The Resource BSS FAQs On Marketing, Kotler, Philip, (electronic resource)

BSS FAQs On Marketing, Kotler, Philip, (electronic resource)

Label
BSS FAQs On Marketing
Title
BSS FAQs On Marketing
Statement of responsibility
Kotler, Philip
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
FAQs on Marketing distills the essence of Philip Kotler's decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: What are the biggest challenges marketers face today? What skills do marketing managers need to be successful? What metrics can companies use to judge marketing performance? How are globalization and new technology affecting the role of marketing? What will the marketing department of the future look like? This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike
http://library.link/vocab/creatorName
Kotler, Philip
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorName
Safari, an O'Reilly Media Company
http://library.link/vocab/subjectName
  • Marketing
  • Consumer behavior
Label
BSS FAQs On Marketing, Kotler, Philip, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9789814408684/?ar
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
192 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9789814408684
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a276281
  • (Safari)9789814408684
System details
Mode of access: World Wide Web
Label
BSS FAQs On Marketing, Kotler, Philip, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9789814408684/?ar
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
192 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9789814408684
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a276281
  • (Safari)9789814408684
System details
Mode of access: World Wide Web

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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