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The Resource Anatomy of a business : what it is, what it does, and how it works, Sasha Galbraith

Anatomy of a business : what it is, what it does, and how it works, Sasha Galbraith

Label
Anatomy of a business : what it is, what it does, and how it works
Title
Anatomy of a business
Title remainder
what it is, what it does, and how it works
Statement of responsibility
Sasha Galbraith
Creator
Subject
Language
eng
Summary
"This book focuses on the basics of business for undergraduate students and serves as an introduction to the principles behind strategy, leadership, finance and accounting, marketing, sales, management of information systems, human resources, the supply chain, research and development, and other staff functions, such as the legal department and investor relations
Cataloging source
DLC
http://library.link/vocab/creatorName
Galbraith, Sasha
Dewey number
338.7
Illustrations
illustrations
Index
index present
LC call number
HF1008
LC item number
.G35 2007
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Business enterprises
  • Industrial management
  • Business
  • Commerce
  • Business
  • Business enterprises
  • Commerce
  • Industrial management
  • Gestion d'entreprise
  • Management
  • Strategisk planering
  • Empresas
  • Administración industrial
  • Negocios
  • Comercio
Label
Anatomy of a business : what it is, what it does, and how it works, Sasha Galbraith
Link
http://catdir.loc.gov/catdir/toc/ecip0618/2006026199.html
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 297-298) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 1. Introduction -- What is business? -- History of business -- Business as trade -- The barter system -- The haves and have-nots : natural resources and where's the beef? -- Early traders -- The silk road -- Trader as raider -- Colonialism, the sun never sets on the British (French, Portuguese, Spanish) empire -- The first corporation -- Business as communication -- Pony express -- Business as economic development -- Summary -- 2. Business basics -- Types of businesses -- Sole proprietorship -- Partnership -- Corporation -- Limited liability company (LLC) -- Nonprofit organization -- Some basic economics -- Supply and demand -- Market forms -- Fixed and marginal costs -- The value chain -- Basic organization types -- Functional organization -- How to read an organization chart -- Multi-business unit or divisional organization -- Matrix organization -- Summary -- 3. Business strategy -- What is business strategy? -- Levels of strategy -- Different approaches to strategy -- Porter's competitive strategy -- Blue ocean strategy -- Core competencies -- Diversification strategy -- General Electric's number one or number 2 -- Scenario planning -- The balanced scorecard -- The strategy setting process -- A day in the life of a chief strategy officer -- A day in the life of a strategy management consultant -- At-home days -- Public speaking/presentation days -- Workshop days -- Company visit days -- Filming days -- Jobs in business strategy -- Internet resources -- Summary
  • 4. Leadership -- What is leadership? -- Fayol and Taylor : principles of management -- Leadership and power : uses and abuses -- Captain of the team : what does a leader do? -- Managing stakeholders -- Balancing act -- Developing leaders at all levels -- Leadership styles : how does a leader do it? -- Some examples -- Andy "Mad Hungarian" Grove, Paranoid CEO -- "Neutron" Jack Welch, America's toughest (and most admired) boss -- Meg Whitman, open-minded influencer -- Lee Iacocca, superstar CEO -- Harold "Mean" Geneen, micromanager extraordinaire -- "Chainsaw" Al Dunlop, Rambo in pinstripes -- The board of directors -- Corporate governance -- A day in the life of a COO -- A day in the life of a CEO -- Jobs in leadership -- Summary -- 5. Finance and accounting -- What is finance? -- Why is finance important? -- The concept of interest -- Present value and future value -- Risk -- Saving, spending, borrowing, and investing -- The "Quants" -- What is accounting? -- Financial statements -- Why are financial statements important? -- The balance sheet -- The income statement -- Other financial statements -- Where accounting and finance meet -- The audit function -- Control systems -- Some control failures -- Investors : shareholders and bondholders -- Stocks -- Common versus preferred stock -- Stock exchanges -- Stock split -- The annual meeting -- Proxies -- Creditors -- Loans and leverage -- Bonds -- Bonds and interest rates -- What is a credit rating? -- The yield curve -- A day in the life of a chief financial officer -- Internet resources -- Educational sites -- Financial statement analysis -- Job assistance sites -- Summary
  • 6. Marketing -- What is marketing? -- Why is marketing important? -- Strategic marketing plans -- The SWOT analysis -- BCG growth, share matrix -- Identifying your customers -- Customer, shopper, user -- Customer profiles -- Marketing approaches -- Mass marketing -- Mass customization -- Relationship marketing -- Internet marketing -- One-to-one marketing -- Customer relationship management -- Brands and branding -- Brand equity -- Brand extensions -- Laddering process or how to get at core values -- Unique selling proposition -- Advertising -- A day in the life of a marketing manager -- Internet resources -- General marketing information sites -- CRM software vendors -- Summary -- 7. Sales -- What is sales? -- Why is the sales function important? -- Distribution channels -- Selling to the consumer -- Selling to institutions -- Call centers -- Who is the customer? -- Segmentation of the sales force -- Reward structure (or incentives) -- Salary or commission? -- Quotas -- Public recognition and award programs -- A day in the life of a sales executive -- Internet resources -- Summary
  • 8. Management of information systems -- What is the management of information systems? -- The automation of information and communication -- Why is MIS/IT important? -- Business process engineering -- The people in MIS -- Information processing -- Data warehousing -- Data mining -- Legacy systems -- Decision support systems -- Data silos -- Data marts -- Swivel-chair networks -- Who owns the data? -- Systems design -- End product utility -- System reliability -- Repair and upgrades -- Security -- Hacker and phisher patrol -- Keeping business and customer data safe -- A day in the life of an MIS manager -- Internet resources -- Business intelligence software companies -- IT research companies -- Summary -- 9. Human resources -- What is human resources? -- Why is human resources important? -- Strategic versus transactional human resources -- Administrators, specialists, and generalists -- The hiring process -- Personality and skills tests -- Hire for skills or attitude? -- The appraisal process -- To rank or not to rank? -- Talent management and people development -- The diversity debate -- Training -- Job rotation and strategic assignments -- Building the generalist -- Motivation -- Reward systems -- Job-based pay -- Skill-based pay -- Pay for performance -- Organization development -- Organization behavior -- Organization design -- A day in the life of an HR manager -- Internet resources -- Educational sites -- Career information -- Organization development -- Summary
  • 10. Supply chain -- What is a supply chain? -- Supply chain versus value chain -- Why is the supply chain important? -- Partnering along the supply chain -- Procurement or purchasing -- What is purchasing? -- Why is purchasing important? -- Economies of scale -- Leveraging purchasing power -- B-2-B exchanges -- Auctions and reverse auctions -- Operations -- What is operations? -- Why is the operations function important? -- Mass production, mass consumption, and the disembodied worker -- Factors of production -- Manufacturing planning and control systems -- MRP and MRP-II -- Job shops -- Mass customization -- Lean manufacturing -- Just-in-time and Kanban -- Quality, six-sigma and ISO certification -- Outsourcing -- Why outsource? -- Logistics and distribution -- What is logistics? -- Scheduling algorithms (linear programming) -- What is distribution? -- RFID -- A day in the life of a supply chain manager -- Careers in supply chain management -- Layout worker -- Supervisor, electrical assemblies -- Logistics engineer -- Internet resources -- e-Procurement tools -- Decision analysis services -- Job shops (precision parts contract manufacturing) -- Summary
  • 11. Research and development -- What is research & development? -- Why is research & development important? -- R & D as a percent of total sales (R & D intensity) -- R & D through the generations -- First generation R & D -- Second generation R & D -- Third generation R & D -- Fourth generation R & D -- The treasure hunt -- Different innovation models -- The greenhouse effect : nurturing good ideas -- Skunk works -- Greatest idea and best failure awards -- Customer insights or lead customer R & D -- If we build it, will they buy it? -- The design and development process -- Evaluating product development -- Decision trees -- PERT and Gantt charts -- Phased process evaluations -- Metrics -- A day in the life of an R & D manager -- Internet resources -- Summary -- 12. Other staff functions -- Legal -- What does the legal department do? -- Contracts -- Intellectual property protection -- Legal defense -- Public documents -- Senior management counsel -- Why is the legal department important? -- Communications -- Internal communications -- External communications -- Investor relations -- Corporate governance -- Corporate social responsibility -- Public affairs -- Health, safety, and environment -- Quality -- Customer advocacy -- A day in the life of a corporate affairs executive -- Summary -- Appendix : job/career training and preparation resources -- Glossary
Control code
ocm70883190
Dimensions
27 cm
Extent
xviii, 307 pages
Isbn
9780313337932
Lccn
2006026199
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) o70883190
  • (OCoLC)70883190
Label
Anatomy of a business : what it is, what it does, and how it works, Sasha Galbraith
Link
http://catdir.loc.gov/catdir/toc/ecip0618/2006026199.html
Publication
Bibliography note
Includes bibliographical references (pages 297-298) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 1. Introduction -- What is business? -- History of business -- Business as trade -- The barter system -- The haves and have-nots : natural resources and where's the beef? -- Early traders -- The silk road -- Trader as raider -- Colonialism, the sun never sets on the British (French, Portuguese, Spanish) empire -- The first corporation -- Business as communication -- Pony express -- Business as economic development -- Summary -- 2. Business basics -- Types of businesses -- Sole proprietorship -- Partnership -- Corporation -- Limited liability company (LLC) -- Nonprofit organization -- Some basic economics -- Supply and demand -- Market forms -- Fixed and marginal costs -- The value chain -- Basic organization types -- Functional organization -- How to read an organization chart -- Multi-business unit or divisional organization -- Matrix organization -- Summary -- 3. Business strategy -- What is business strategy? -- Levels of strategy -- Different approaches to strategy -- Porter's competitive strategy -- Blue ocean strategy -- Core competencies -- Diversification strategy -- General Electric's number one or number 2 -- Scenario planning -- The balanced scorecard -- The strategy setting process -- A day in the life of a chief strategy officer -- A day in the life of a strategy management consultant -- At-home days -- Public speaking/presentation days -- Workshop days -- Company visit days -- Filming days -- Jobs in business strategy -- Internet resources -- Summary
  • 4. Leadership -- What is leadership? -- Fayol and Taylor : principles of management -- Leadership and power : uses and abuses -- Captain of the team : what does a leader do? -- Managing stakeholders -- Balancing act -- Developing leaders at all levels -- Leadership styles : how does a leader do it? -- Some examples -- Andy "Mad Hungarian" Grove, Paranoid CEO -- "Neutron" Jack Welch, America's toughest (and most admired) boss -- Meg Whitman, open-minded influencer -- Lee Iacocca, superstar CEO -- Harold "Mean" Geneen, micromanager extraordinaire -- "Chainsaw" Al Dunlop, Rambo in pinstripes -- The board of directors -- Corporate governance -- A day in the life of a COO -- A day in the life of a CEO -- Jobs in leadership -- Summary -- 5. Finance and accounting -- What is finance? -- Why is finance important? -- The concept of interest -- Present value and future value -- Risk -- Saving, spending, borrowing, and investing -- The "Quants" -- What is accounting? -- Financial statements -- Why are financial statements important? -- The balance sheet -- The income statement -- Other financial statements -- Where accounting and finance meet -- The audit function -- Control systems -- Some control failures -- Investors : shareholders and bondholders -- Stocks -- Common versus preferred stock -- Stock exchanges -- Stock split -- The annual meeting -- Proxies -- Creditors -- Loans and leverage -- Bonds -- Bonds and interest rates -- What is a credit rating? -- The yield curve -- A day in the life of a chief financial officer -- Internet resources -- Educational sites -- Financial statement analysis -- Job assistance sites -- Summary
  • 6. Marketing -- What is marketing? -- Why is marketing important? -- Strategic marketing plans -- The SWOT analysis -- BCG growth, share matrix -- Identifying your customers -- Customer, shopper, user -- Customer profiles -- Marketing approaches -- Mass marketing -- Mass customization -- Relationship marketing -- Internet marketing -- One-to-one marketing -- Customer relationship management -- Brands and branding -- Brand equity -- Brand extensions -- Laddering process or how to get at core values -- Unique selling proposition -- Advertising -- A day in the life of a marketing manager -- Internet resources -- General marketing information sites -- CRM software vendors -- Summary -- 7. Sales -- What is sales? -- Why is the sales function important? -- Distribution channels -- Selling to the consumer -- Selling to institutions -- Call centers -- Who is the customer? -- Segmentation of the sales force -- Reward structure (or incentives) -- Salary or commission? -- Quotas -- Public recognition and award programs -- A day in the life of a sales executive -- Internet resources -- Summary
  • 8. Management of information systems -- What is the management of information systems? -- The automation of information and communication -- Why is MIS/IT important? -- Business process engineering -- The people in MIS -- Information processing -- Data warehousing -- Data mining -- Legacy systems -- Decision support systems -- Data silos -- Data marts -- Swivel-chair networks -- Who owns the data? -- Systems design -- End product utility -- System reliability -- Repair and upgrades -- Security -- Hacker and phisher patrol -- Keeping business and customer data safe -- A day in the life of an MIS manager -- Internet resources -- Business intelligence software companies -- IT research companies -- Summary -- 9. Human resources -- What is human resources? -- Why is human resources important? -- Strategic versus transactional human resources -- Administrators, specialists, and generalists -- The hiring process -- Personality and skills tests -- Hire for skills or attitude? -- The appraisal process -- To rank or not to rank? -- Talent management and people development -- The diversity debate -- Training -- Job rotation and strategic assignments -- Building the generalist -- Motivation -- Reward systems -- Job-based pay -- Skill-based pay -- Pay for performance -- Organization development -- Organization behavior -- Organization design -- A day in the life of an HR manager -- Internet resources -- Educational sites -- Career information -- Organization development -- Summary
  • 10. Supply chain -- What is a supply chain? -- Supply chain versus value chain -- Why is the supply chain important? -- Partnering along the supply chain -- Procurement or purchasing -- What is purchasing? -- Why is purchasing important? -- Economies of scale -- Leveraging purchasing power -- B-2-B exchanges -- Auctions and reverse auctions -- Operations -- What is operations? -- Why is the operations function important? -- Mass production, mass consumption, and the disembodied worker -- Factors of production -- Manufacturing planning and control systems -- MRP and MRP-II -- Job shops -- Mass customization -- Lean manufacturing -- Just-in-time and Kanban -- Quality, six-sigma and ISO certification -- Outsourcing -- Why outsource? -- Logistics and distribution -- What is logistics? -- Scheduling algorithms (linear programming) -- What is distribution? -- RFID -- A day in the life of a supply chain manager -- Careers in supply chain management -- Layout worker -- Supervisor, electrical assemblies -- Logistics engineer -- Internet resources -- e-Procurement tools -- Decision analysis services -- Job shops (precision parts contract manufacturing) -- Summary
  • 11. Research and development -- What is research & development? -- Why is research & development important? -- R & D as a percent of total sales (R & D intensity) -- R & D through the generations -- First generation R & D -- Second generation R & D -- Third generation R & D -- Fourth generation R & D -- The treasure hunt -- Different innovation models -- The greenhouse effect : nurturing good ideas -- Skunk works -- Greatest idea and best failure awards -- Customer insights or lead customer R & D -- If we build it, will they buy it? -- The design and development process -- Evaluating product development -- Decision trees -- PERT and Gantt charts -- Phased process evaluations -- Metrics -- A day in the life of an R & D manager -- Internet resources -- Summary -- 12. Other staff functions -- Legal -- What does the legal department do? -- Contracts -- Intellectual property protection -- Legal defense -- Public documents -- Senior management counsel -- Why is the legal department important? -- Communications -- Internal communications -- External communications -- Investor relations -- Corporate governance -- Corporate social responsibility -- Public affairs -- Health, safety, and environment -- Quality -- Customer advocacy -- A day in the life of a corporate affairs executive -- Summary -- Appendix : job/career training and preparation resources -- Glossary
Control code
ocm70883190
Dimensions
27 cm
Extent
xviii, 307 pages
Isbn
9780313337932
Lccn
2006026199
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) o70883190
  • (OCoLC)70883190

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974000 -88.45785
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