The Resource Amway Forever: : The Amazing Story of a Global Business Phenomenon, Jones, Kathryn, (electronic resource)

Amway Forever: : The Amazing Story of a Global Business Phenomenon, Jones, Kathryn, (electronic resource)

Label
Amway Forever: : The Amazing Story of a Global Business Phenomenon
Title
Amway Forever:
Title remainder
The Amazing Story of a Global Business Phenomenon
Statement of responsibility
Jones, Kathryn
Creator
Contributor
Author
Subject
Genre
Language
  • eng
  • eng
Summary
A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway." Amway Forever chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the world. From how the company began and its growing pains in the 70's and 80's to its recent online revival, this book explores how Amway has survived and thrived over the past fifty years. Delves into how innovation has led to Amway's growth into an international powerhouse Reveals Amway's pioneering marketing tactics and sales strategies Offers an historic perspective, as well as a contemporary look, at how the company has evolved Engaging and informative, Amway Forever is a must-read for anyone interested in this company's unique business model and buzzworthy emergence into a global success
http://library.link/vocab/creatorName
Jones, Kathryn
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorName
Safari, an O'Reilly Media Company
http://library.link/vocab/subjectName
  • Creative ability in business
  • Creative thinking
  • Technological innovations
  • New products
Label
Amway Forever: : The Amazing Story of a Global Business Phenomenon, Jones, Kathryn, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9781118107775/?ar
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
237 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9781118107775
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a273458
  • (Safari)9781118107775
System details
Mode of access: World Wide Web
Label
Amway Forever: : The Amazing Story of a Global Business Phenomenon, Jones, Kathryn, (electronic resource)
Link
https://www.safaribooksonline.com/library/view/-/9781118107775/?ar
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
unknown
Edition
1st edition
Extent
237 p.
Form of item
online
Issuing body
Made available through: Safari, an O'Reilly Media Company.
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9781118107775
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • (Sirsi) a273458
  • (Safari)9781118107775
System details
Mode of access: World Wide Web

Library Locations

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