The Resource All you can pay : how companies use our data to empty our wallets, Anna Bernasek and D.T. Mongan
All you can pay : how companies use our data to empty our wallets, Anna Bernasek and D.T. Mongan
Resource Information
The item All you can pay : how companies use our data to empty our wallets, Anna Bernasek and D.T. Mongan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.This item is available to borrow from 1 library branch.
Resource Information
The item All you can pay : how companies use our data to empty our wallets, Anna Bernasek and D.T. Mongan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Waubonsee Community College.
This item is available to borrow from 1 library branch.
- Summary
- Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to
- Language
- eng
- Extent
- xii, 240 pages
- Contents
-
- pt. I. The evolution of markets
- The prize
- The disappearing mass market
- The knowledge gap
- pt. II. What companies do with data
- A special price just for you
- Everything tailored to you
- The proliferation of fine print
- pt. III. What comes next
- The new gold rush
- The end of the free market
- Data environmentalism
- Resuscitating the consumer
- Isbn
- 9781568584744
- Label
- All you can pay : how companies use our data to empty our wallets
- Title
- All you can pay
- Title remainder
- how companies use our data to empty our wallets
- Statement of responsibility
- Anna Bernasek and D.T. Mongan
- Language
- eng
- Summary
- Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to
- Cataloging source
- BTCTA
- http://library.link/vocab/creatorName
- Bernasek, Anna
- Dewey number
- 658.8/342
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.32
- LC item number
- .B476 2015
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Mongan, D. T.
- http://library.link/vocab/subjectName
-
- Consumer profiling
- Data mining
- Marketing research
- Consumer profiling
- Data mining
- Marketing research
- Label
- All you can pay : how companies use our data to empty our wallets, Anna Bernasek and D.T. Mongan
- Link
- Bibliography note
- Includes bibliographical references (pages 225-232) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- pt. I. The evolution of markets -- The prize -- The disappearing mass market -- The knowledge gap -- pt. II. What companies do with data -- A special price just for you -- Everything tailored to you -- The proliferation of fine print -- pt. III. What comes next -- The new gold rush -- The end of the free market -- Data environmentalism -- Resuscitating the consumer
- Control code
- ocn891609323
- Dimensions
- 21 cm
- Extent
- xii, 240 pages
- Isbn
- 9781568584744
- Lccn
- 2015934539
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- (Sirsi) i9781568584744
- (OCoLC)891609323
- Label
- All you can pay : how companies use our data to empty our wallets, Anna Bernasek and D.T. Mongan
- Link
- Bibliography note
- Includes bibliographical references (pages 225-232) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- pt. I. The evolution of markets -- The prize -- The disappearing mass market -- The knowledge gap -- pt. II. What companies do with data -- A special price just for you -- Everything tailored to you -- The proliferation of fine print -- pt. III. What comes next -- The new gold rush -- The end of the free market -- Data environmentalism -- Resuscitating the consumer
- Control code
- ocn891609323
- Dimensions
- 21 cm
- Extent
- xii, 240 pages
- Isbn
- 9781568584744
- Lccn
- 2015934539
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- (Sirsi) i9781568584744
- (OCoLC)891609323
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.waubonsee.edu/portal/All-you-can-pay--how-companies-use-our-data-to/9RwbJMa4z20/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.waubonsee.edu/portal/All-you-can-pay--how-companies-use-our-data-to/9RwbJMa4z20/">All you can pay : how companies use our data to empty our wallets, Anna Bernasek and D.T. Mongan</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.waubonsee.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.waubonsee.edu/">Waubonsee Community College</a></span></span></span></span></div>
