Coverart for item
The Resource All you can pay : how companies use our data to empty our wallets, Anna Bernasek and D.T. Mongan

All you can pay : how companies use our data to empty our wallets, Anna Bernasek and D.T. Mongan

Label
All you can pay : how companies use our data to empty our wallets
Title
All you can pay
Title remainder
how companies use our data to empty our wallets
Statement of responsibility
Anna Bernasek and D.T. Mongan
Creator
Contributor
Author
Subject
Language
eng
Summary
Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Bernasek, Anna
Dewey number
658.8/342
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.B476 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Mongan, D. T.
http://library.link/vocab/subjectName
  • Consumer profiling
  • Data mining
  • Marketing research
  • Consumer profiling
  • Data mining
  • Marketing research
Label
All you can pay : how companies use our data to empty our wallets, Anna Bernasek and D.T. Mongan
Link
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 225-232) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. I. The evolution of markets -- The prize -- The disappearing mass market -- The knowledge gap -- pt. II. What companies do with data -- A special price just for you -- Everything tailored to you -- The proliferation of fine print -- pt. III. What comes next -- The new gold rush -- The end of the free market -- Data environmentalism -- Resuscitating the consumer
Control code
ocn891609323
Dimensions
21 cm
Extent
xii, 240 pages
Isbn
9781568584744
Lccn
2015934539
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9781568584744
  • (OCoLC)891609323
Label
All you can pay : how companies use our data to empty our wallets, Anna Bernasek and D.T. Mongan
Link
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 225-232) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. I. The evolution of markets -- The prize -- The disappearing mass market -- The knowledge gap -- pt. II. What companies do with data -- A special price just for you -- Everything tailored to you -- The proliferation of fine print -- pt. III. What comes next -- The new gold rush -- The end of the free market -- Data environmentalism -- Resuscitating the consumer
Control code
ocn891609323
Dimensions
21 cm
Extent
xii, 240 pages
Isbn
9781568584744
Lccn
2015934539
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) i9781568584744
  • (OCoLC)891609323

Library Locations

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