Coverart for item
The Resource Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990, Pamela E. Pennock

Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990, Pamela E. Pennock

Label
Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990
Title
Advertising sin and sickness
Title remainder
the politics of alcohol and tobacco marketing, 1950-1990
Statement of responsibility
Pamela E. Pennock
Creator
Subject
Genre
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Pennock, Pamela E
Dewey number
659.19/66310973
Illustrations
illustrations
Index
index present
LC call number
HF6161.L46
LC item number
P46 2007
Literary form
non fiction
Nature of contents
bibliography
Series statement
Drugs and alcohol
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Corporate speech
  • Smoking
  • Alcohol Drinking
  • Temperance
  • Advertising
  • Advertising
  • Corporate speech
  • United States
  • Reclame
  • Alcoholische dranken
  • Sigaretten
  • Politieke aspecten
  • Zigarette
  • Werbung
  • Alkoholisches Getränk
  • USA
  • Publicidad
  • Publicidad
  • Lenguaje corporativo
Label
Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990, Pamela E. Pennock
Link
http://catdir.loc.gov/catdir/toc/ecip0615/2006016679.html
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 231-275) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction. Health, morality, and free speech -- pt. 1. The failed fight to ban alcohol advertising, 1947-1958 -- 1. Temperance and mass society -- 2. The industries' regulatory response -- 3. Legislative battles : politics and rhetoric -- pt. 2. The battle to regulate cigarette marketing, 1960s -- 4. Emergence of the postwar antismoking movement -- 5. The warning label debate -- 6. The next push : restricting advertising -- pt. 3. The new temperance movement and alcohol marketing restrictions, 1970s and 1980s -- 7. The political, legal, and scientific context of regulation -- 8. Policy contests : warning labels and advertising controls -- Conclusion. The elusive quest for restraints
Control code
ocm70060940
Dimensions
24 cm.
Extent
viii, 282 pages
Isbn
9780875803685
Lccn
2006016679
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) o70060940
  • (OCoLC)70060940
Label
Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990, Pamela E. Pennock
Link
http://catdir.loc.gov/catdir/toc/ecip0615/2006016679.html
Publication
Bibliography note
Includes bibliographical references (pages 231-275) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction. Health, morality, and free speech -- pt. 1. The failed fight to ban alcohol advertising, 1947-1958 -- 1. Temperance and mass society -- 2. The industries' regulatory response -- 3. Legislative battles : politics and rhetoric -- pt. 2. The battle to regulate cigarette marketing, 1960s -- 4. Emergence of the postwar antismoking movement -- 5. The warning label debate -- 6. The next push : restricting advertising -- pt. 3. The new temperance movement and alcohol marketing restrictions, 1970s and 1980s -- 7. The political, legal, and scientific context of regulation -- 8. Policy contests : warning labels and advertising controls -- Conclusion. The elusive quest for restraints
Control code
ocm70060940
Dimensions
24 cm.
Extent
viii, 282 pages
Isbn
9780875803685
Lccn
2006016679
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (Sirsi) o70060940
  • (OCoLC)70060940

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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