Coverart for item
The Resource Advertising creative appeals, (electronic resource)

Advertising creative appeals, (electronic resource)

Label
Advertising creative appeals
Title
Advertising creative appeals
Contributor
Subject
Genre
Language
eng
Summary
Discusses the six most common and successful advertising creative appeals: emotion, rationality, sex, humor, fear, and scarcity. Features commentary by psychologist Jeffrey Dunn, director of the Center for Living Enrichment, and discusses proven approaches to employing each type of appeal based on advertising research. Covers means-end chain theory, informational vs. transformational reinforcement, and using leverage points. Uses both print ads and TV commercials as examples
Additional physical form
Previously published as DVD.
Cataloging source
SINTU
Characteristic
videorecording
Language note
In English
http://library.link/vocab/relatedWorkOrContributorName
  • Dunn, Jeffrey A
  • D.E. Visuals (Firm)
Runtime
20
Series statement
Business education in video
http://library.link/vocab/subjectName
Advertising
Technique
live action
Label
Advertising creative appeals, (electronic resource)
Link
http://www.aspresolver.com/aspresolver.asp?BUSV;1795151
Instantiates
Publication
Antecedent source
file reproduced from original
Control code
ASP1795151/busv
Dimensions
unknown
Extent
1 online resource (20 min.)
Form of item
electronic
Medium for sound
other
Reformatting quality
access
Reproduction note
Electronic reproduction.
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) a207854
  • (OCoLC)780141000
Video recording format
other
Label
Advertising creative appeals, (electronic resource)
Link
http://www.aspresolver.com/aspresolver.asp?BUSV;1795151
Publication
Antecedent source
file reproduced from original
Control code
ASP1795151/busv
Dimensions
unknown
Extent
1 online resource (20 min.)
Form of item
electronic
Medium for sound
other
Reformatting quality
access
Reproduction note
Electronic reproduction.
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • (Sirsi) a207854
  • (OCoLC)780141000
Video recording format
other

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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