Coverart for item
The Resource Advertising 2.0 : social media marketing in a Web 2.0 world, Tracy L. Tuten

Advertising 2.0 : social media marketing in a Web 2.0 world, Tracy L. Tuten

Label
Advertising 2.0 : social media marketing in a Web 2.0 world
Title
Advertising 2.0
Title remainder
social media marketing in a Web 2.0 world
Statement of responsibility
Tracy L. Tuten
Creator
Subject
Genre
Language
eng
Summary
Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables
Cataloging source
N$T
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Tuten, Tracy L.
Dewey number
659.14/4
Illustrations
illustrations
Index
index present
LC call number
HF6146.I58
LC item number
T88 2008eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Internet advertising
  • Internet marketing
  • Branding (Marketing)
  • Online social networks
  • BUSINESS & ECONOMICS
  • Branding (Marketing)
  • Internet advertising
  • Internet marketing
  • Online social networks
  • Kundenbindung
  • Markenpolitik
  • Marketing
  • Onlinegemeinde
  • Werbung
  • World Wide Web 2.0
Label
Advertising 2.0 : social media marketing in a Web 2.0 world, Tracy L. Tuten
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 187-198) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Advertising online : engaging consumers with web 2.0 -- Socialcentricity and the emergence of social media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the vlobalization of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success
Control code
ocn328106371
Dimensions
unknown
Extent
1 online resource (viii, 202 pages)
File format
unknown
Form of item
online
Isbn
9780313352973
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
E8033D82-B42E-4956-A69A-111422C70477
System control number
  • (Sirsi) o328106371
  • (OCoLC)328106371
Label
Advertising 2.0 : social media marketing in a Web 2.0 world, Tracy L. Tuten
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 187-198) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Advertising online : engaging consumers with web 2.0 -- Socialcentricity and the emergence of social media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the vlobalization of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success
Control code
ocn328106371
Dimensions
unknown
Extent
1 online resource (viii, 202 pages)
File format
unknown
Form of item
online
Isbn
9780313352973
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Stock number
E8033D82-B42E-4956-A69A-111422C70477
System control number
  • (Sirsi) o328106371
  • (OCoLC)328106371

Library Locations

    • Waubonsee: Sugar Grove Campus - Todd LibraryBorrow it
      Collins Hall 2nd Floor Waubonsee Community College Route 47 at Waubonsee Drive, Sugar Grove, IL, 60554-9454, US
      41.7974 -88.45785
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